SPI 915: 2026 Marketing Trends You Better Not Miss

Know what keeps me up at night? It's not whether AI is going to change business, it's already happening. The real question is, how do we make AI work for us without making expensive mistakes? Every business is wrestling with us right now. The possibilities are endless, and honestly, guessing is too risky. But sitting on the sidelines, that's also risky because your competitors aren't waiting around. So here's the good news. With NetSuite by Oracle, you can put AI to work today and you can do it with confidence. NetSuite is the number one AI cloud ERP trusted by over 43,000 businesses and what makes it so powerful is that it's a unified suite. It brings your finances, your inventory, commerce, HR and CRM all into a single source of truth, and that connected data is the key. That's what makes your AI smarter, so it doesn't just guess, it actually knows what's happening in your business. It intelligently automates routine tasks, delivers actionable insights, and helps you cut costs while making fast AI powered decisions with real confidence. And here's the part I really love. You've got total flexibility. With NetSuite AI Connector, you can use the AI of your choice and connect it to your actual business data. You can ask every question you've ever had. Who are my key customers? What's my cash flow situation right now? What are my inventory trends? And you can automate those tiresome manual processes that nobody wants to do anyway. Let's see your competitors do that. This isn't just another tool you're trying to bolt onto your existing system and hope it works. This is AI built into the system that runs your business from the ground up. Whether your company is earning millions or even hundreds of millions in revenue, NetSuite helps you stay ahead of the pack. Right now, get our free business guide, Demystifying AI, at netsuite.com/spi. The guide is free for you at netsuite.com/spi. Netsuite.com/spi. We need to talk about 2026, because if you're still marketing and running your business like it's 2024, well, you're already behind. And I don't say that to scare you. I say that to wake you up to some incredible opportunities that are right in front of us. And here's what's happening right now. This might blow your mind. 26% of searches end without a single click. That's crazy. And you might think about your own search behavior and agree with that. And I agree with that too. A lot of times, Google will tell us exactly what we're looking for without us even having to click on any links, which is great for us searching, but not great for us who are hoping to show up in search. And this is why we're talking about this. That's just one thing. Instagram is seeing over 6,500,000,000 searches every single day. And things like live commerce, people buying stuff while watching live streams, is about to explode. If you've caught up or …