Why The Way We Socialize Is Changing & How To Evolve Ft. Jake Bullock, Co-Founder & CEO Of Cann

The following podcast is a Dear Media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now, Lauren Everts and Michael Bostick are bringing you along for the ride. Get ready for some major realness. Welcome to the Skinny Confidential, him and her. Hello, everybody. Welcome back to another episode of the Skinny Confidential, him and her show. Today, we have Jake Bullock on the podcast. He is the cofounder and CEO of CAN, the THC infused beverage company revolutionizing the way people socialize. Cannes offers a range of micro dose beverages that serve as alcohol alternatives made with simple all natural ingredients. This episode is all about carving out your own category, your own niche, creating a brand from the ground up, understanding a little bit more about what's going on with alcohol alternatives. We also talk about alternative health practices, Dry January, the future of social drinking, and how to build a business from scratch, like I said. Jake and his team have built an incredible company and an incredible brand and there's a ton of lessons in here for any aspiring entrepreneurs, brand builders, marketers, and anyone looking to build a brand that stands out. With that, Jake, welcome to the Skinny Confidential, Him and Her Show. This is the Skinny Confidential, Him and Her. So grandmas are drinking THC infused beverages. They are. It's pretty amazing. I mean, we started the company for, like, cool millennials that are young and wanna be social, go out, you know, close down the dance floor, but be in a workout class the next morning. And we kinda designed it around that thinking that's who would love the products. And we very quickly found out that we were wrong about that. We first learned this from Brentwood moms. There were, like, women that were going into MedMen where we launched and buying out the entire store of of Cannes. And I told you I was shipping it from LA to Austin when you guys first started. What year was that that you started? So we launched in the 2019. Yeah. Because it I remember it was like a thing. If you knew about it in LA, it was like people were like, where do I get a can? Like, where where are they? And you yeah. I think you had, like, a driver would show up or you'd have to go to a dispensary. Yes. And it was, like, a rare item to find. Yeah. Because we launched in the dispensaries, there was also, like, delivery services. It was really hard to get. And they the model is a pretty challenging model, the dispensary model. Often, they're out of stock. They didn't really care about beverages, and especially ours because it's so mild. It's not gonna get anyone high. Most people go into dispensaries to find products that get them high. And so we were kind of an afterthought. And as a …