Why The Way We Socialize Is Changing & How To Evolve Ft. Jake Bullock, Co-Founder & CEO Of Cann

What It Covers

Jake Bullock, CEO of Cann, explains building a THC beverage brand from zero to millions in revenue, navigating cannabis regulations, creating product categories, and designing low-dose social drinks as alcohol alternatives.

Key Questions Answered

• •Product Potency Strategy: Cann uses two milligrams THC per serving, matching the body's one-hour metabolism rate similar to beer or wine, avoiding the anxiety and paranoia from traditional 100-milligram cannabis products sold in dispensaries.
• •Customer Discovery Pivot: Initial target was young millennials, but Brentwood moms became killer customers because parents with toddlers cannot function hungover at 5am wakeups, creating demand for buzz without next-day consequences in the parenting demographic.
• •Retail Launch Approach: Secured MedMen, California's largest dispensary chain, as first customer by going directly to major retailers instead of building through small stores first, then personally delivered products via Instagram DMs to create early brand momentum and gather feedback.
• •Fundraising Environment Shift: Early growth phase prioritized revenue doubling annually with easy capital access, but interest rate changes forced pivot to profitability focus with 30-40% growth, requiring fundamental unit economics fixes rather than growth-at-all-costs mentality for survival.