How We Vet Sponsors, Hollywood’s Decline, and Building Adult Friendships

What It Covers

Scott Galloway explains PropG's sponsor vetting process, discusses Hollywood's structural decline affecting LA production jobs, and offers advice on building meaningful adult friendships.

Key Questions Answered

• •Sponsor Vetting: PropG rejects crypto and gaming ads despite revenue loss, only works with 38 advertisers across $20M business, prioritizes brand recognition and credibility over profit maximization.
• •Hollywood Geography: Production increasingly moves from LA to locations with 30% tax credits like New Jersey and Georgia, making geographic flexibility essential for entertainment industry survival.
• •Career Transition: When facing industry decline, audit transferable skills and apply them to growing sectors - location scouts could become event planners as experience economy expands among wealthy consumers.
• •Adult Friendship Building: Express genuine interest directly to potential friends, commit to twice-weekly social activities, follow up consistently, and give relationships time to develop beyond initial impressions.