#17 - Interview with Actor & Filmmaker Adam Sinclair, Part 2
Episode
43 min
Read time
2 min
Topics
Fundraising & VC, Design & UX, Marketing
AI-Generated Summary
Key Takeaways
- ✓Pitch simplicity: Lead with two powerful statistics (3.2% of pilots are African American, 3.4% are women) followed by a Martin Luther King quote. This lean approach immediately captured buyer interest and established the documentary's purpose without lengthy explanations.
- ✓Pitch deck construction: Use 12-18 pages with minimal text and maximum visuals. Hire professional pitch deck designers from advertising ($500-1000) or use AI tools like Midjourney ($40/month) to create original imagery that shows your project's visual world through recognizable references.
- ✓PBS funding model: Sell airtime statistics to corporate sponsors (Boeing, Southwest Airlines) as advertising dollars rather than seeking traditional network funding. PBS provides the platform and audience metrics; you secure sponsors who fund production in exchange for reaching those demographics.
- ✓Visual over verbal: Steal freeze frames from existing films and TV shows that match your desired aesthetic. Decision makers respond to images they recognize. Show them the world through familiar visual references rather than expecting them to imagine your written descriptions.
What It Covers
Actor and filmmaker Adam Sinclair shares his approach to pitching documentary and scripted projects, emphasizing lean concepts backed by powerful statistics, visual pitch decks, and alternative funding strategies including PBS and corporate sponsorships.
Key Questions Answered
- •Pitch simplicity: Lead with two powerful statistics (3.2% of pilots are African American, 3.4% are women) followed by a Martin Luther King quote. This lean approach immediately captured buyer interest and established the documentary's purpose without lengthy explanations.
- •Pitch deck construction: Use 12-18 pages with minimal text and maximum visuals. Hire professional pitch deck designers from advertising ($500-1000) or use AI tools like Midjourney ($40/month) to create original imagery that shows your project's visual world through recognizable references.
- •PBS funding model: Sell airtime statistics to corporate sponsors (Boeing, Southwest Airlines) as advertising dollars rather than seeking traditional network funding. PBS provides the platform and audience metrics; you secure sponsors who fund production in exchange for reaching those demographics.
- •Visual over verbal: Steal freeze frames from existing films and TV shows that match your desired aesthetic. Decision makers respond to images they recognize. Show them the world through familiar visual references rather than expecting them to imagine your written descriptions.
Notable Moment
Sinclair describes using ChatGPT to generate five diverse character biographies for his flight training show when he felt uncomfortable manufacturing sob stories himself. The AI provided authentic-feeling character foundations that he then refined, solving an ethical creative dilemma.
Episode Transcript
Welcome to Pitch, connecting storytellers with the world. For today's episode, we're gonna finish our chat with our friend Adam Sinclair. Adam is an actor who has appeared on the TV shows Rosolian Isles and 24 amongst many others. He's opened a flight school in the past few years and has recently been developing a program to help train people from historically underprivileged communities how to fly. He's been shopping this program as a television series that follows people from having absolutely zero experience in a cockpit, all the way to becoming certified airline pilots. We pick up where we left off last episode with Adam giving his thoughts on exactly where a pitch needs to be by the time you sit down with the decision makers. Let's jump right in. By the time you're sitting in front of somebody who's gonna write a check, it has to be so fucking lean. Mhmm. Like, just lean. Just like it's like a laser of an idea. What define lean for your project. What are your three bullet points for this pitch? When that person has the time. Okay. This okay. So we can I mean, I'll I'll talk about generally for both Yes? For both drama and docuseries or documentary or reality, whatever you want. Reality has a bit of a tarnished tying to it, but you know what I mean. Yeah. Decide your narrative. So So is your narrative the story or is it the person? Or the character's character driven? Once you decide that, push into that. That's If it's about a place, then you need to explore that place. It's pushing to that. That's the bit you're gonna spend the most amount of time on. The statistics backing up to get to them and why you wanna follow these people or follow that place. They're one sentence bullet points. It's like it's like what I said, what was that I say in Australia? 3.2% world's pilots are African American. 3.4% of world's pilots are women. That was my opening. That was it. Just the statistics. Those two statistics. And that and that's what and then the Martin Luther King quote right after that. And that was it. Boom boom boom boom boom boom. They were in. They were bought. Yeah. We know where we're going. I bought them. With that stuff. I bought them. And then when I did my character base, my pilots are gonna be the trainees. It was made up. So I was kinda going in the heartstrings and that sort of sort of things. And But we will be looking for people in genuine situations who do need to break. But, yeah. And as I said, basically, my whole end to the whole thing was two statistics. That's amazing. So simplicity. That's lean. Those are powerful statistics. I think when your story leans towards something that has that massive backing to it, it does kind of sell itself. It sells that sells itself because …
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Books, tools, and gear mentioned in this episode
SignalCast may earn commission on purchases via these links.
Tools
- ChatGPTRecommended
by OpenAI
“Sinclair describes using ChatGPT to generate five diverse character biographies for his flight training show when he felt uncomfortable manufacturing sob stories himself.”
- MidjourneyRecommended
by Midjourney
“use AI tools like Midjourney ($40/month) to create original imagery that shows your project's visual world through recognizable references.”
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