How to Get People to Say Yes | Ryan Serhant
Episode
56 min
Read time
2 min
Topics
Career Growth, Productivity, Relationships
AI-Generated Summary
Key Takeaways
- ✓The "Future Self" Framework: Rather than faking confidence, Serhant maps out who he will become in 12–24 months, writes it down, and acts as that person today. This mental shift attracts clients because confidence signals competence. The approach helped him land a Bravo TV show over 3,000 competing agents by embodying his future identity during the casting process.
- ✓1,000 Minutes Currency Method: Treat each day's productive time — roughly 1,000 minutes for most people — as cash. If someone wastes five minutes, don't surrender the rest. This reframe converted Serhant's hour-long meetings into 15–30 minute sessions, allowing his team to outpace competitors by nearly $350 million in sales during a single rough market year.
- ✓Three F's Follow-Up System: Follow up until prospects buy or die, follow through on every commitment made, and follow back with past clients consistently. Serhant contacted one prospect every two weeks for five years using Google Alerts to send personalized, non-asking touchpoints — eventually closing $16 million, then $73 million, then $33 million in sequential deals with that client.
- ✓Hook-Help-Ask Relationship Sequence: Never make a sales ask until completing two prior steps. First, hook the person by finding genuine common ground. Second, help them with something unrelated to the sale — an introduction, a discount, or a favor. Only after trust is established does an ask become appropriate, making the request feel like a natural next step rather than a pitch.
- ✓Embarrassment Tolerance as a Revenue Driver: Willingness to risk public embarrassment directly correlates with higher earnings in sales. Serhant mandates improv training for agents because it forces people to perform absurd scenarios in front of strangers, breaking the fear of looking foolish. Agents who overcome embarrassment discomfort consistently outperform those who protect their image over taking action.
What It Covers
Ryan Serhant, founder of a real estate brokerage that crossed $1 billion in annual sales, shares the frameworks behind sales, personal branding, and career advancement — covering the 1,000 Minutes method, the three F's of follow-up, and the hook-help-ask relationship model.
Key Questions Answered
- •The "Future Self" Framework: Rather than faking confidence, Serhant maps out who he will become in 12–24 months, writes it down, and acts as that person today. This mental shift attracts clients because confidence signals competence. The approach helped him land a Bravo TV show over 3,000 competing agents by embodying his future identity during the casting process.
- •1,000 Minutes Currency Method: Treat each day's productive time — roughly 1,000 minutes for most people — as cash. If someone wastes five minutes, don't surrender the rest. This reframe converted Serhant's hour-long meetings into 15–30 minute sessions, allowing his team to outpace competitors by nearly $350 million in sales during a single rough market year.
- •Three F's Follow-Up System: Follow up until prospects buy or die, follow through on every commitment made, and follow back with past clients consistently. Serhant contacted one prospect every two weeks for five years using Google Alerts to send personalized, non-asking touchpoints — eventually closing $16 million, then $73 million, then $33 million in sequential deals with that client.
- •Hook-Help-Ask Relationship Sequence: Never make a sales ask until completing two prior steps. First, hook the person by finding genuine common ground. Second, help them with something unrelated to the sale — an introduction, a discount, or a favor. Only after trust is established does an ask become appropriate, making the request feel like a natural next step rather than a pitch.
- •Embarrassment Tolerance as a Revenue Driver: Willingness to risk public embarrassment directly correlates with higher earnings in sales. Serhant mandates improv training for agents because it forces people to perform absurd scenarios in front of strangers, breaking the fear of looking foolish. Agents who overcome embarrassment discomfort consistently outperform those who protect their image over taking action.
Notable Moment
After a potential $8.3 million buyer vanished for months, Serhant tracked down a Paris address through international property records and flew there unannounced for a meeting. The buyer eventually closed — admitting he only responded because Serhant's relentless follow-up made him feel genuinely bad about ignoring him.
Episode Transcript
You've gotta be okay with being embarrassed. You've gotta be okay with people talking poorly about you. You have to be okay with with bad comments. Those people make more money. If you're willing to embarrass yourself, you make more money every time. K. I wanted to start this in a way that you've never started a podcast before. Oh god. I have a gift for you. Oh, no one gets me gifts. Oh, I think you'll like this. What is this? Fremont. Did you get me a watch? Holy macaroni. Crazy. Thank you very much. That's cool. Look at that. Note for anyone watching, if you ever invite me on your podcast going forward and you don't first give me an awesome gift, I'm gonna walk out. It's like in sales. You know? When I first got into sales, I wanted to do bigger ones. I wanna do more expensive sales. That's what you wanna do. You always... You don't wanna sell the same thing over and over. Even if you're great at it, you also get used to it. Yeah. You know? Burnout is doing the same thing over and over again and not seeing results. And the way to move up in price point is putting yourself in high price point situations. And so I will always tell people, like, you have to level yourself up, and then you have to say no to everything else. And it's really hard for people to do because you get used to paying your monthly bills with what I used to do. I know what I want to go do, but I don't know if I can get there. They don't take the bet on themselves, and then they spend their entire life doing what they're comfortable doing because it's much easier to do that and complain than it is to actually take real risk. And so the same way, I was like, alright. I don't do rentals anymore. New York City is 70% rentals. I do sales. Only sales. It's brutal. Brutal couple of months. Same thing here. I no longer do podcasts that don't start with GIFs. That's why I was talking that way. Amazing. Well, let's talk about this a little bit. The transition between you doing rentals and you doing sales was fascinating for me because it was almost a fake it till you make it situation. There was a story about a Bravo crew that was, like, following you around. And at the time, you were like, oh my god. I don't want them to see my life. So you did all the things. Okay. Tell me this story. Okay. Yeah. Yeah. First of all first of all, it's not fake it till you make it. When I hear people say fake it till you make it, they say that because it rhymes and it's easy to say. But it also implies lying, which I just think is the worst, especially for anyone who's an …
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“Serhant contacted one prospect every two weeks for five years using Google Alerts to send personalized, non-asking touchpoints — eventually closing $16 million, then $73 million, then $33 million in sequential deals with that client.”
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