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How the ‘Chemtrails’ Conspiracy Theory Is Sabotaging One Company

21 min episode · 2 min read
·
Augustus DeRico,Chris Marr

Episode

21 min

Read time

2 min

Topics

Health & Wellness, Startups, Fundraising & VC

AI-Generated Summary

Key Takeaways

  • Modern cloud seeding technology: Rainmaker uses drones with real-time sensors and AI-enhanced weather modeling instead of planes, targeting specific areas with silver iodide to increase precipitation by 10% at $5 million annual budget versus traditional $350,000 operations in Utah.
  • Great Salt Lake crisis economics: The lake supports $2 billion in annual industry through recreation and mineral mining. As it dries, exposed lake bed releases arsenic-laden dust causing asthma and health risks. Cloud seeding aims to produce 10 billion gallons by April.
  • Conspiracy theory management: After Texas floods killed 130 people, Rainmaker faced accusations despite operating 150 miles away and ceasing operations before the storm. The company proved it physically cannot produce more than a fraction of an inch versus 20 inches that fell.
  • Regulatory landscape shift: Three states banned weather modification (Louisiana, Tennessee, Florida) and 30+ introduced similar legislation based on chemtrail conspiracies. Companies must now testify at state legislatures to defend legitimate atmospheric science against unscientific opposition fueled by institutional distrust and social media.

What It Covers

Utah launches the largest cloud seeding project in US history using drones and AI to combat drought and save the Great Salt Lake, while startup Rainmaker battles conspiracy theories linking weather modification to natural disasters.

Key Questions Answered

  • Modern cloud seeding technology: Rainmaker uses drones with real-time sensors and AI-enhanced weather modeling instead of planes, targeting specific areas with silver iodide to increase precipitation by 10% at $5 million annual budget versus traditional $350,000 operations in Utah.
  • Great Salt Lake crisis economics: The lake supports $2 billion in annual industry through recreation and mineral mining. As it dries, exposed lake bed releases arsenic-laden dust causing asthma and health risks. Cloud seeding aims to produce 10 billion gallons by April.
  • Conspiracy theory management: After Texas floods killed 130 people, Rainmaker faced accusations despite operating 150 miles away and ceasing operations before the storm. The company proved it physically cannot produce more than a fraction of an inch versus 20 inches that fell.
  • Regulatory landscape shift: Three states banned weather modification (Louisiana, Tennessee, Florida) and 30+ introduced similar legislation based on chemtrail conspiracies. Companies must now testify at state legislatures to defend legitimate atmospheric science against unscientific opposition fueled by institutional distrust and social media.

Notable Moment

The 25-year-old CEO of Rainmaker describes seeing his face posted by congresspeople and former generals on social media, accusing his cloud seeding operations of causing deadly floods that were scientifically impossible for the technology to produce.

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Episode Transcript

Did you know that it's possible to artificially create rain? I didn't. But the technology has actually been around for decades. It's called cloud seeding. Cloud seeding was invented in 1946 by General Electric scientists in Upstate New York. And what they were trying to do was to find a solution to the icing on airplane wings. That's our colleague Chris Marr. And they discovered that when they put dry ice into clouds and a simulated experiment, it produced ice crystals like snow. So it really was a way to squeeze more water, more moisture out of clouds than would traditionally be falling naturally. Typically, the way it works is an airplane flies into a bunch of clouds and releases a type of salt called silver iodide. The water particles attach to the tiny bit of salt and form rain or snow. What I discovered in kind of looking back through the history of the cloud seeding was that in the seventies, that was kind of considered the heyday. It was used much more commonly, but the usage fell off. That's because it was hard to measure how well cloud seeding was working. The technology still had a ways to go, and it also seemed a little unnatural to some people. It does have that sort of mysterious element to it that you can affect, you know, natural weather systems, things in nature. Also, people have questions about whether people should interfere with nature, you know, whether we should try to influence it or to what degree. Today, thanks to new technology, cloud seeding has seen somewhat of a comeback, especially in states where droughts have gotten dramatically worse. States like Utah, Nevada, California, Western states that are tend to be dry, they've had a lot of droughts in the past few decades. There's hope that cloud seeding can help solve the massive water crisis out west, except the misgivings about the technology won't go away. And now, cloud seeding is caught up in full blown conspiracy theories. Cloud seeding has gotten mixed into some of these weather conspiracies, and they've sort of accelerated because of social media, because of fears, anxieties over climate change, making these conspiracies even more prevalent today. Welcome to The Journal, our show about money, business, and power. I'm Jessica Mendoza. It's Wednesday, December 17. Coming up on the show, the push to make more rain, and the conspiracy theories getting in the way. This episode is brought to you by US Bank. They don't just cheer you on, they help every move count. With US Bank Smartly checking and savings account to help track your spending and grow your savings, your finances can go further. Because when you have the right partner on your side, there's no limit to what you can achieve. That's the power of us. Visit usbank.com today to learn more. Copyright 2025 US Bank. This episode is brought to you by UnitedHealth Group. The average American spends more than $1,200 …

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