‘Exmo’ Influencers Are Taking On Mormonism
Episode
19 min
Read time
2 min
AI-Generated Summary
Key Takeaways
- ✓How are ex-Mormon influencers impacting church membership retention?
- ✓What strategies is the Mormon church using to counter online criticism?
What It Covers
Ex-Mormon influencers use TikTok and Instagram to critique the LDS church while Mormon leaders fight back with their own social media strategy.
Key Questions Answered
- •How are ex-Mormon influencers impacting church membership retention?
- •What strategies is the Mormon church using to counter online criticism?
Notable Moment
Alyssa Grenfell wears sacred Mormon temple clothing in videos, which practicing members consider sacrilegious but ex-Mormons find cathartic and validating.
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