From Denny’s Waitress to Billion-Dollar CEO with Jamie Kern Lima

And Doug. Here we have the limu emu in its natural habitat, helping people customize their car insurance and save hundreds with Liberty Mutual. Fascinating. It's accompanied by his natural ally, Doug. Li Mu? Is that guy with the binoculars watching us? Cut the camera. They see us. Only pay for what you need at libertymutual.com. Very. Unwritten by Liberty Mutual Insurance Company and affiliates excludes Massachusetts. Today, I have a very special guest here on the podcast. Her name is Jamie Kern Lima. You probably have heard of her name. She is the founder of IT Cosmetics, which later sold to L'Oreal. And she is somebody that you're gonna get so many wonderful nuggets from. She's written two time I think twice, Jamie. New York best selling books, the latest one is Worthy. It's amazing book. I have it here on my shelf. And she's just an overall amazing person, business leader, also guest on Shark Tank. She's incredible. Jamie, thank you so much for coming on the show today. Jefferson, honored to be here with you, and congratulations on everything. As a friend, it's been really fun to cheer you on. Thank you. You've been a you've Jamie's been a wonderful friend, throughout my whole experience here for somebody who's very new to writing books, Jamie. Jamie is not. So she was, great at checking in on me when I needed it when I needed it most. I would love for you to tell the listeners here kind of your short story of you went from wait as a waitress at Denny's to now CEO, a billion dollar company. I mean, that's that's with a b. You know, how how how did you get there, and where are you at now? Yeah. Well, I think it's a story that so many people listening and watching us right now can, I'm sure, relate to in many ways, and and it's also part of why I think the work you're doing, Jeff, is so powerful because, you know, when it comes to communication and especially how we communicate with ourselves, about ourselves, can change everything. And it's funny, a lot of people, if they Google my story, they'll see sort of the outcome or or maybe the highlight reel. But the real journey was I mean, most of my life, the way I communicated to myself was very much around, am I enough? Am I worthy of these things? And so much of my life was filled with a lot of self doubt. And so I think that, you know, when people look at the the outcome now and maybe maybe they've read the you know, some of my books or or they've heard the story of, you know, starting the company in my living room, selling it to L'Oreal for over $1,000,000,000, cash, like, things that just seem wild. Like, I must just be so confident and have so much self worth, and I've gotten to that point where …