940: 10 Marketing Predictions for 2026 (That Won't Make You Want to Quit)

What It Covers

Jenna Kutcher presents ten marketing predictions for 2026 and beyond, focusing on sustainable business practices including platform reduction, AI integration, depth over volume, permission-based selling, and building multiple revenue streams without burnout.

Key Questions Answered

• •Platform Strategy: Successful entrepreneurs focus on one or two platforms instead of omnipresence, going deep rather than wide. Diluted focus across six platforms for six months consistently underperforms consistent presence on one platform for two years.
• •Content Longevity: One valuable evergreen piece outperforms ten mediocre posts. Search-focused content on Google, YouTube, Pinterest, and podcasts compounds over time, with older content continuing to generate leads years later instead of expiring within forty-eight hours like social posts.
• •Permission Marketing: Build waitlists and ask who wants notifications instead of using aggressive countdown timers and manufactured scarcity. Customers who opt in enthusiastically stay longer, get better results, and make purchases based on genuine need rather than fear of missing out.
• •Revenue Diversification: Build multiple income streams at different price points—courses for DIYers, memberships for ongoing support, group coaching for personalized attention, plus affiliate partnerships. Multiple smaller streams create stability when individual revenue sources fluctuate or platforms change algorithms.