Why “And” is the Answer: How to Create Content Outside of Your “Niche”

When you have actual self esteem and you're a real person and you know what the fuck you're doing that you can't hear the outside noise so when everybody left a comment every time saying, stay in your lane wine boy, we don't wanna hear your business stuff. It's like, you know, when people do politics they're like, shut up and just be pretty or shut up and just play basketball as the old saying goes. They said that to me too. Shut up and drink wine and spit it. What do you know about business? This is the Gary Vee audio experience. Nice to meet you. Nice to meet you. How are you? I'm really good. What's up, Gary? Good to see you, my friend. Hi. Such a pleasure. Nice to meet you. What's going on? From Russian mobiles, Minnesota. I love it. That's the world. I come I come from that land. I was born in The Soviet Union. Oh, hey. Yeah. Dead serious. I'm sorry. I came up to Charlotte. I hear it. I hear it. I, I, I was born Hey, man. How are you? Sorry. Do you want to share? Pleasure. I, I was born in The Soviet Union which is now the part I was born in is now Belarus but that's where I'm from. Dude, that's so cool. Yeah. Oh, thanks. Where's your family? Like are they here or Yeah. Yeah. All my fam we all left. You went to New York? It was we all yeah. We all went to Queens when we first came to America. A lot of our friends went to Australia. But everybody tried to get out of Russia if they could back then. Yeah. Right. And, but I grew up in Jersey but I've lived in Manhattan for twenty five years. Oh, that's nice. Yeah. You gotta see golfers with a cool view. Yeah. I'm a huge basketball fan so that's Madison Square Garden so I always love looking at it. Nice. Yeah. What can I help with? Anything? Anything on your guys mind? Well, like knowing that I was coming in here today to talk to you, I thought it would be a good opportunity, because I feel like you know so much about this. So I don't know how much you know about me, but I own a fitness app called Swept. Female only, biggest in the world, traveled the world, done boot camps with thousands and thousands of women, and everyone knows me as Kayla the personal trainer. And obviously I've evolved as a human. I've had two kids, I'm married and I'm wondering how do you go from the value of being a personal trainer to being a And you're aware that I was Gary the wine guy for That's right. Yeah. You'll love this as a personal trainer by doing it. Okay. Right? How do you go, you know those ridiculous dudes that are so buff up top and have like stick …