The New Marketing Playbook - Why Many Brands Are Losing Market Share

Actually it's a big piece of advice for you. Collectibles as a lifestyle genre is about to join sports, music, fashion and food. I don't know if you're paying attention to trading cards. I don't know if you're paying attention to the boo boos, those little things. Both men and women are collecting and have always collected. Your great granddaddy collected stamps. Your funny aunt picks up magnets anywhere she goes. Humans collect, but now it's become very, very cool and at scale. I think one of the ways to drive this business is if you have a featured product that you want everybody to buy, if they get a collectible that they can sell on eBay for a couple of bucks along with purchase, I think your business would explode. Day trading attention. This is the GaryVee audio experience. My entire POV on business was shaped in a one single store in Springfield, New Jersey. It was a wine and liquor it was a liquor store that I made a wine store, and I really associate with the people in the audience. And I associate with you because the second chapter of my career was in sustained scaled marketing. So you know for me the social conversation is very important for all of you because at the end of the day, brother and when I think about this room, no one here gives a crap about anything other than their business being healthy and growing it. And I have a funny feeling that no one here is overly emotional whether it's cable television or direct mail, Facebook or TikTok, radio or billboard, or coupons, like, just let's grow the business. Right? And there's a lot of things that go into that. There's the product, there's the operations, but on the marketing front let there be no confusion. This is one of the most exciting times in marketing history except for the people that don't know what's going on. Then it's the worst. I'm gonna make this very simple. I have a funny feeling that most of you know that social media is not just for teenage girls. Like your grandmas are sending you TikTok. I believe there's a massive naivete in the business world that this is some sort of like kid phenomenon when every 40 50 to 60 year old spends more time inside of Facebook and Instagram and TikTok than every other platform including Netflix combined. I do not understand. Listen, you can have emotional opinions about social media. You could think China's trying to ruin your mind. You can think this is ruining children. You can decide anything you want, but we're here to talk about business. And when it comes to business, social media platforms have the attention of the consumer at the highest scale we've seen since television, network television at its heyday. And whether you think it's cool or it's bad, whether you understand it or not, your consumer that eats your stuff …