The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424

What It Covers

LinkedIn algorithm expert Richard van der Blom joins Chris Do to challenge data-driven content myths, revealing that authentic storytelling, strategic engagement, and a four-part social selling framework outperform algorithmic optimization tactics on LinkedIn.

Key Questions Answered

• •Algorithm vs. Audience: The LinkedIn algorithm does not penalize low-quality content — your audience does. Blaming the algorithm is an admission that your content lacks value. If genuine value exists, results arrive through DMs, speaking invitations, and inbound opportunities, even without viral reach.
• •Four-Part Social Selling Framework: Profile optimization for target audience, consistent content strategy, strategic engagement (10–20 daily comments multiplies LinkedIn visibility tenfold versus posting alone), and proactive conversion outreach to prospects who engage with posts but never initiate contact.
• •Personal Story Plus Thought Leadership Mix: Combining personal storytelling with how-to thought leadership content produces the strongest results. Personal posts humanize your brand; educational posts like data-backed carousels attract new followers, drive reshares, and position you as a credible authority worth hiring.
• •Preserve Your Voice Against AI Shortcuts: Audiences detect AI-generated content and templated posts, causing creators to sound identical. The only metric that signals real LinkedIn success is conversations in your inbox with potential clients — not reach, impressions, or follower counts.