The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424

I never mentioned that I used the data to see what I am going to post next because I'm actually more on your side of the spectrum. Really? Yeah. I am. Oh, no. The unfollows are happening now. I give you permission to speak as freely as possible and speak your mind because I believe what I'm doing must be crazy compared to what you're doing. I just post because I wanna post. I write whatever feels right in my heart, in my mind, and it's something usually emotional, something that is bothering me about the world, an opinion I need to share, and I track nothing. I do no experiments. I look at no spreadsheets, and I don't even know what's happening. Like, I would say, like, I'm only using probably two tenths of the features on LinkedIn because I don't even know what the other ones are. I only signed up for Author it up because our mutual friend, Yasmin, talks about it all the time. And I have it. I pay for it. I don't even open it. This is, like, how quick. And then here you are with 30,000 pieces of data and analyzing and crunching this and letting the data inform what you should post. It's very different approaches to creating content. I'd love to get your opinion as a LinkedIn expert. Well, this is interesting. And maybe people are now going to unfollow me because I say this, but I never mentioned that I used the data to see what I am going to post next because I'm actually more in your side of the spectrum. Really? Yeah. I am. Oh, no. The unfollows are happening now. Yeah. Yeah. Yeah. I saw it going down already. I I hear it. Because I sincerely believe that LinkedIn algorithm doesn't punish bad content. It's your audience that punish bad content. It's not the LinkedIn algorithm. So if you say, I purely post intuitively on LinkedIn. I do my storytelling. Whatever comes up, I publish it. I don't care about hashtag tax. That's, for me, the best way to publish on LinkedIn. But 99.9% of all LinkedIn content creators are not there or not there yet. They don't trust that instinct or that intuition, and they want to have some guidelines that make them feel more secure, more confident. Like, okay. If I tick some boxes, then maybe I see better results. So it's never my intention to, like, put out, like, the holy grail of LinkedIn algorithm and you should not post anything that falls, like, outside of that. Because if you blame the algorithm, you've already admitted that you don't create value. That's how I see it. Blaming the algorithm means you are admitting you don't create value because if you create value, you see the results. Might not be in reach, might not be directly, but you will get some messages, some DMs, some people reaching out to you eventually saying, hey, Chris. Really …