10 Rules for an Authentic Personal Brand w/ Chris Do | Ep 422

In this video, I'm gonna share with you my top 10 tips to grow an authentic and successful personal brand. I'm going to pull back the curtain and save you from over ten years of trial and error from building my own personal brand. So let's get right into it. Tip number one, don't chase new. Instead, focus on being original. People get this all wrong. They think original is going outwards, but original is going inwards. It shares the same root word as origin. And origin is just the point where something begins. And where your story begins is what you wanna focus in on. So branding isn't about inventing and creating things. That's what people get confused all the time. It's about remembering who you are. And you can see this in the entertainment industry. When they try to pursue new concepts, original ideas, they often fail at the box office. What we want as an audience is something we know with a small twist. To help you put this into application, what you wanna do is excavate your story. Ask yourself three questions. What is my backstory? Who are my parents? What did they do? What birth order am I in? What country or city was I born in, and where do I live now? That gives a lot of people information about who you are. Number two, think about the challenging moments in your life, the ones with peak emotional height. Focus on those and tell those stories because there's a reason why those will pop up to your memory first. It's because they resonated in here. The last thing you can do is to think about the people who have been the most transformative in your life coaches, teachers, parents who said something to you that changed the way you look at the world, who reframed it for you. Those are great stories to excavate. Tip number two, don't chase better. Pursue what's different. In the sea of same, the only thing that rises above the noise is what's different. That's what is memorable. That's what people tell other people about. Different is better than better. So products tend to focus too much on features and functions, but they lose the idea of meaning. Who am I? What does this say about me when I buy this product or use this service? Because in this age in which we live in, it's about identity and meaning. So what you wanna do is to find ways that you are meaningfully, like, with great intention, different. How are you different in whatever aspects that you can measure? How do you show up in your personal style? What is your tone of voice like? What are the words that you use? What are the behaviors or patterns that in which you exhibit? They become linked to who you are. Celebrate those. Put those into the front. Tip number three, social media is a new resume. What does that …