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The Developer's Podcast

Purple pounds: Designing for the deaf and disabled

42 min episode · 2 min read
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Purple Pounds

Episode

42 min

Read time

2 min

Topics

Startups, Fundraising & VC, Design & UX

AI-Generated Summary

Key Takeaways

  • Purple Pound Economics: Disabled people control £300 billion in spending power in the UK, dwarfing the £5 billion ethnic minority market and £6 billion LGBTQ plus pink pound, yet this market remains largely ignored by urban developers and businesses seeking revenue.
  • Inclusive Design Beyond Ramps: Creating accessible environments requires more than physical modifications. Use video relay services for deaf communication, implement British Sign Language architectural terminology, ensure adequate lighting for lip reading, and deploy AI text summarization tools to reduce barriers efficiently.
  • Disability Disclosure Gap: When Greater London Authority improved awareness and support, staff disability disclosure jumped from nine percent to nineteen percent within one year, revealing that actual disability rates far exceed official statistics and many people remain unaware of their own access barriers.
  • Special Education Cliff: The UK government invests £1.6 billion annually in special education for disabled students until age eighteen, then support disappears completely. Cities need adult inclusive spaces like the proposed Deaf City Hub mixed use cultural center to prevent this abandonment.

What It Covers

Amanpreet Arnold, deaf city strategist and founder of Deaf City Hub, explains how cities can move beyond basic accessibility features to create truly inclusive environments through technology, communication strategies, and understanding the £300 billion purple pound spending power.

Key Questions Answered

  • Purple Pound Economics: Disabled people control £300 billion in spending power in the UK, dwarfing the £5 billion ethnic minority market and £6 billion LGBTQ plus pink pound, yet this market remains largely ignored by urban developers and businesses seeking revenue.
  • Inclusive Design Beyond Ramps: Creating accessible environments requires more than physical modifications. Use video relay services for deaf communication, implement British Sign Language architectural terminology, ensure adequate lighting for lip reading, and deploy AI text summarization tools to reduce barriers efficiently.
  • Disability Disclosure Gap: When Greater London Authority improved awareness and support, staff disability disclosure jumped from nine percent to nineteen percent within one year, revealing that actual disability rates far exceed official statistics and many people remain unaware of their own access barriers.
  • Special Education Cliff: The UK government invests £1.6 billion annually in special education for disabled students until age eighteen, then support disappears completely. Cities need adult inclusive spaces like the proposed Deaf City Hub mixed use cultural center to prevent this abandonment.

Notable Moment

Arnold reveals that forty years ago, numerous deaf professionals worked as architects, surveyors, and engineers but left the built environment sector entirely due to inaccessible communication technology and workplace discrimination, creating a knowledge gap that persists today.

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Episode Transcript

Hello, and welcome to The Developer Podcast where we talk about how to make cities worth living in, which often has to do with the spaces between the buildings as much as the buildings themselves. My name is Christine Murray, Editor in Chief of The Developer and Director of The Festival of Place. Designing inclusive cities often means considering our blind spots. But what about our deaf spots? How can we consider the impact of the built environment on deaf people in the city? Ammanprith is an experienced deaf city strategist with a focus on inclusive design, disability inclusion and social impact. Born deaf and having discovered her strong deaf identity in her teens, Amunprith is the founder of Deaf City Hub, vice chair of SignHealth and former co chair of the Greater London Authority Disability Network. Thank you Christine for having me here today and the opportunity to tell you more about me, my practice, my thinking. So my name is Amundrecht Arnold. I am profoundly GAR, born GAR, the BSR user, had grown up in the GAR community, but came into the bot environment sector sector when in my first job at RITF and being in the boat environment sector for the past fifteen years. So I know you've, talked about your experience from the start of your career, you know, beginning at Rick's. You went on to work at ULI, you know, and now you've moved on to start your own consultancy. Tell me a little bit about your professional journey and, and where you're kind of arriving now. Okay. Great. And I'll try and summarize it, quite quickly. So I started my career at the Royal Institution Chartered Bay at for about five years delivering global urban research project and, global academic competencies for WAI and did a lot of urban travel. I moved to urban land institution, ULI, for about five years, doing delivering research in Europe as well as looking to grow the European advisory services in Europe. What that means is there were opportunities where I was able to go to different cities around the world and bring the best urban experts in different fields together for one week to tackle an urban development or land due challenge. So that was really fascinating because every city different, everybody had a different professional background, everybody had a different perspective on what makes a city or place work. At the same time, doing a lot of research and thought leadership on urban issues in the sector and what were coming from America and working with our European partners. But in Europe, I think at that time, I'm not sure about now, most of our members were European real estate investors and developers. So for them, it was about what was interesting for them, what trend, what sector to invest. Then I moved to the public sector working for GNA, Greater London Authority for the mayor of London. And, it I actually really love that transition …

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