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The Daily (NYT)

The Restaurant Industry Is Broken. Can It Be Fixed?

37 min episode · 2 min read
·
Brett Anderson

Episode

37 min

Read time

2 min

Topics

Health & Wellness, Fundraising & VC, Leadership

AI-Generated Summary

Key Takeaways

  • ✓Restaurant cost crisis: Food costs for restaurants are up 35% and wages up 41% compared to pre-pandemic levels, while credit card swipe fees (2–4% per transaction) rank as the third-highest operating cost industry-wide. Delivery app commissions compound losses further — most independent operators report losing money on every delivery order placed through third-party platforms.
  • ✓Profitable menu engineering: Restaurants are cutting pastry chefs — historically an expensive specialized position — and replacing elaborate desserts with pre-made items like tres leches cake or soft serve. High-margin pasta dishes and steakhouses requiring minimal chef expertise are proliferating specifically because they reduce labor dependency while commanding premium price points from affluent, recession-resistant diners.
  • ✓Counter-service pivot: Restaurants like Rye Bunny in Washington, D.C. are replacing traditional table service with counter ordering while maintaining high-end culinary output. This model reduces front-of-house labor costs, accelerates table turnover, and broadens accessibility to families — demonstrating that service format, not food quality, is the primary lever for improving unit economics.
  • ✓Busy ≠ profitable: A restaurant with full reservations and visible customer demand is not evidence of financial health. The National Restaurant Association's 2025 report confirms nearly half of all restaurant owners operated at zero profit despite strong foot traffic, meaning consumer-visible busyness is a structurally misleading indicator of a restaurant's actual financial viability.
  • ✓Hybrid nonprofit model: Minneapolis restaurant Modern Times now operates at a zero-profit margin on menu items — pricing dishes like a $24 entrée to cover costs with no markup — while using separately raised grant funding to provide 125 free meals weekly. Owner Dylan Alverson argues this donation-subsidized hospitality model is replicable and removes the structural impossibility of profit from the equation entirely.

What It Covers

NYT food journalist Brett Anderson examines why 42% of U.S. restaurant owners reported no profit in 2025, tracing the crisis from pandemic-era shutdowns through surging labor costs, food inflation, and parasitic platform fees — and profiles experimental business models attempting to rebuild restaurant economics from scratch.

Key Questions Answered

  • •Restaurant cost crisis: Food costs for restaurants are up 35% and wages up 41% compared to pre-pandemic levels, while credit card swipe fees (2–4% per transaction) rank as the third-highest operating cost industry-wide. Delivery app commissions compound losses further — most independent operators report losing money on every delivery order placed through third-party platforms.
  • •Profitable menu engineering: Restaurants are cutting pastry chefs — historically an expensive specialized position — and replacing elaborate desserts with pre-made items like tres leches cake or soft serve. High-margin pasta dishes and steakhouses requiring minimal chef expertise are proliferating specifically because they reduce labor dependency while commanding premium price points from affluent, recession-resistant diners.
  • •Counter-service pivot: Restaurants like Rye Bunny in Washington, D.C. are replacing traditional table service with counter ordering while maintaining high-end culinary output. This model reduces front-of-house labor costs, accelerates table turnover, and broadens accessibility to families — demonstrating that service format, not food quality, is the primary lever for improving unit economics.
  • •Busy ≠ profitable: A restaurant with full reservations and visible customer demand is not evidence of financial health. The National Restaurant Association's 2025 report confirms nearly half of all restaurant owners operated at zero profit despite strong foot traffic, meaning consumer-visible busyness is a structurally misleading indicator of a restaurant's actual financial viability.
  • •Hybrid nonprofit model: Minneapolis restaurant Modern Times now operates at a zero-profit margin on menu items — pricing dishes like a $24 entrée to cover costs with no markup — while using separately raised grant funding to provide 125 free meals weekly. Owner Dylan Alverson argues this donation-subsidized hospitality model is replicable and removes the structural impossibility of profit from the equation entirely.

Notable Moment

A Minneapolis restaurant owner removed all prices from his menu as a political protest and discovered he was generating more revenue through voluntary donations than he had been charging fixed prices — with roughly half his customers paying nothing at all during that period.

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Episode Transcript

If you like YouTube, you'll love YouTube Premium. I'm Destroying. And with YouTube Premium, I get half free videos, offline downloads, and so much more. Make sure y'all try YouTube Premium for two months free at youtube.com/premium. Trial eligibility varies. Terms apply and cancel anytime. Brett, tell me about this restaurant that started you thinking about the larger state of the restaurant industry. Well, there's this restaurant in Minneapolis called Modern Times. Please, after you. Go ahead. It's really a diner style place. It's a neighborhood restaurant. Many today? Two, two. Two? Awesome. I'll take a Thank small right you. Open for breakfast and lunch, but is really kinda known for its breakfasts. You know what you want to get? Bacon, eggs, toast. I'm I'm happy. Really good pancakes, bacon and eggs, that kind of thing. I'll take a coffee. The thing that distinguishes this place compared to all the rest in Minneapolis that are a lot like it, is that when I visited in the spring, there were no prices on the menu. And so how do you know what to pay, and how do you know what things cost? Well, like at any restaurant, you receive at the end of the meal something that looks like a check. Mhmm. And what it is is really a solicitation to pay what you can, pay what you decide that you can afford. Wow. And on the day that I visited, I'd say half the people that were in the restaurant, according to its owner, couldn't afford to pay and didn't. This is deeply unrestaurant like. It is unrestaurant like. It it would seem antithetical to making money. And in some ways, the move was made as a reaction to how hard it is to make money in restaurants. From the New York Times, I'm Michael Bilbaro. This is The Daily on Sunday. There are a couple of key things to understand about the American restaurant industry right now, and they can seem contradictory. Menu prices are higher than ever, yet restaurant owners are barely scraping by. And that's because the business of dining out is in crisis. Today, my colleague, Brett Anderson, one of the journalists behind the Times' annual best restaurant list, explains where this crisis comes from and all the creative ways that restaurateurs are trying to fix it. It's Sunday, October 4. Brett Anderson, welcome to the Sunday Daily. Thank you very much for having me, Michael. My pleasure. So you spend a lot of time in restaurants. You're a member of this SEAL Team six that drops into entire regions of The United States, and you quietly, stealthily scout for the best restaurants, and then you publish them as this coveted list. Coveted if you're on it. Painful if if you're not. Yes. This year, I traveled to 19 states, more more locations. I honestly lost count. Wow. You know, looking for restaurants to write about for the times and also just, like, looking for stories …

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