388: The Job To Be Done: Understanding Customer Value Communication

Hey. It's Arvid, and this is the Bootstrap founder. Today, we're gonna talk about understanding how to effectively communicate customer value. I think it's a challenge that a lot of us founders face particularly when it's around the product and the product serves different audiences with all kinds of needs and expectations. So I'll dive into how the jobs to be done framework can help me and therefore you better understand and communicate with our customers. This episode is sponsored by paddle.com, the merchant of record that has been responsible for allowing me to reach profitability just a couple weeks ago. Paddle truly is more, that's m o r merchant of record, because their product has allowed me to focus on building a product people actually wanna pay money for. And that's also why Paddle does more for you. They deal with all kinds of things, taxes, they reach out to customers when they have failed payments, they charge in people's local currency, All things that I don't need to focus on so I can really be present for my customers and their needs in my own product. It's amazing. Check out paddle.com to learn more. One thing that I really struggle with and have been struggling for many years is communicating clearly to my prospective customers what the value of the product is for them. I kinda know personally what the value is. It's just about communicating it in their language and for their expectation setting that I struggle with. And there are several reasons why this is the case. I'm building a product that is both a podcast database and a podcast alerting system and the podcast forecasting system or trend analysis system and an API product. So it has public pages that list podcast information, it has private things for people to either look into the UI or the API. It's getting better and better at building reporting for all kinds of things as well. There's a lot. So there are many different ways of using the information that I have, which then lends itself to many different jobs to be done. All of which need to be communicated differently. I've noticed in particular that as I was beginning, the communication of my features and what the data was and what the data could be used for was pretty much split between marketers, people that I can understand because I'm a marketer as well. I can kinda get what the idea is that they're trying to reach. Like, where do I find certain information that allows me to monetize? Or where can I find information that shows me competitors and what they're doing? That kind of thing. And on the other side, clearly, I was also talking to developers. People who are running businesses, like entrepreneurs and developers that need podcasting data that I could supply through my API. And those two groups initially, as much as I myself am a developer, were both equally easy to …