What the Top AI Users Are Doing Differently
Episode
27 min
Read time
2 min
Topics
Productivity, Leadership, Design & UX
AI-Generated Summary
Key Takeaways
- ✓Agentic token shift: By June 2025, agentic workflows accounted for 64% of enterprise output tokens in OpenAI's ecosystem, up from near zero in early 2024. This metric measures volume of work completed, not session frequency — meaning the majority of actual AI-driven work output now happens through agents, not conversational chat interfaces.
- ✓Non-technical adoption surge: Codex usage among non-engineering roles has grown dramatically since February 2025. Finance and accounting is up 20x, marketing 26x, sales and recruiting 41x, and legal 108x. Organizations should prioritize deploying coding-capable agents to legal, finance, and sales teams — not just engineering — to capture the fastest productivity gains.
- ✓Skills and plugins gap: At frontier firms, 19% of weekly active users use skills and 21% use plugins, versus 3% and 9% respectively at typical firms. OpenAI internally runs at 93% and 95%. Closing this gap is actionable: mandate skills and plugin adoption across departments as a baseline metric for AI program maturity.
- ✓Chat vs. agentic work taxonomy: In legal departments, chat usage skews toward writing (57%) and knowledge retrieval (20%). Agentic flips this — coding jumps to 33%, system operations to 18%, workflow automation to 8%. Teams should map current chat workflows and identify which involve classification, extraction, or system interaction, then migrate those specifically to agentic pipelines.
- ✓Institutional inertia as the primary barrier: Even Sam Altman acknowledges he still defaults to manual computer workflows despite having access to Codex. The obstacle to agentic adoption is not capability gaps but behavioral entrenchment. Organizations should treat workflow redesign as a change management problem, not a technology problem, and build structured retraining programs around new agentic patterns.
What It Covers
OpenAI research reveals the gap between frontier enterprise AI users and average users has expanded from 2.6x to 8.3x since January 2025, driven entirely by agentic AI adoption. Frontier firms now generate 17x more output tokens than 18 months ago, while typical firms have only doubled their usage.
Key Questions Answered
- •Agentic token shift: By June 2025, agentic workflows accounted for 64% of enterprise output tokens in OpenAI's ecosystem, up from near zero in early 2024. This metric measures volume of work completed, not session frequency — meaning the majority of actual AI-driven work output now happens through agents, not conversational chat interfaces.
- •Non-technical adoption surge: Codex usage among non-engineering roles has grown dramatically since February 2025. Finance and accounting is up 20x, marketing 26x, sales and recruiting 41x, and legal 108x. Organizations should prioritize deploying coding-capable agents to legal, finance, and sales teams — not just engineering — to capture the fastest productivity gains.
- •Skills and plugins gap: At frontier firms, 19% of weekly active users use skills and 21% use plugins, versus 3% and 9% respectively at typical firms. OpenAI internally runs at 93% and 95%. Closing this gap is actionable: mandate skills and plugin adoption across departments as a baseline metric for AI program maturity.
- •Chat vs. agentic work taxonomy: In legal departments, chat usage skews toward writing (57%) and knowledge retrieval (20%). Agentic flips this — coding jumps to 33%, system operations to 18%, workflow automation to 8%. Teams should map current chat workflows and identify which involve classification, extraction, or system interaction, then migrate those specifically to agentic pipelines.
- •Institutional inertia as the primary barrier: Even Sam Altman acknowledges he still defaults to manual computer workflows despite having access to Codex. The obstacle to agentic adoption is not capability gaps but behavioral entrenchment. Organizations should treat workflow redesign as a change management problem, not a technology problem, and build structured retraining programs around new agentic patterns.
Notable Moment
Sam Altman admitted that despite building the technology, he still navigates his computer the same way he has for two decades — manually sorting emails and maintaining to-do lists — even though better tools exist. He attributes this to encoded behavioral patterns, not conscious preference.
Episode Transcript
There's always been a gap between an average AI user and the most advanced AI users, but my goodness has that gap grown. In recently released research, OpenAI showed that the gap between the most advanced users and the average AI user had grown from 2.6 x back in January to 8.3 x by the end of June. In other words, the most advanced users of AI were using eight times as much AI as were their average counterparts. The reason, of course, is agents. At the beginning of year, agentic use cases became viable and significantly upgraded the difficulty, complexity, and importance of the work that AI could take on. The top users have jumped in head first, figuring out how to significantly increase the value they get from their AI usage. The average users, on the other hand, just haven't. But as the power users use agents to take on increasingly valuable work, that gap is just poised to grow. The AI Daily Brief is a daily podcast and video about the most important news and discussions in AI. Alright, friends. Quick announcements before we dive in. First of all, thank you to today's sponsors, KPMG, Blitsy, Harbor, and HyperAgent. To get an ad free version of the show, go to patreon.com/aidailybrief, or you can subscribe on Apple Podcasts. And to learn more about sponsoring the show, send us a note at sponsors@aidailybrief.ai. You can also find information on the aidailybrief.ai site. While you're there, you can also find a link to our free webinar and hands on lab, agentic loops for knowledge workers. That is happening on Wednesday. And even if you can't make it, if you register, we will send you the recording after. And of course, if you were looking for a little bit more hands on support, our next executive catch up and executive agent leadership program is starting in a couple of weeks, and you can find a link to that program from the top of a idailybrief.ai. According to roadmap documents viewed by the information, Meta is putting the finishing touches on their consumer agent ahead of release in the coming weeks. Now this is something we've been hearing about for a while, but we're getting more details as the product becomes imminent. Internally, the product is known as Hatch and sounds like it could be sort of in the Grokbot family of delivering a more streamlined version of an open claw style agent experience. The company is reportedly looking at using Hatch as part of a new AI agent subscription, which could justify a $200 a month price tag for high usage accounts. Neta also plans to launch a new platform on WhatsApp to allow better integration for third party agents. The platform will reportedly allow multiple agents to coordinate with each other using WhatsApp messages, again, which is a mirroring some of the functionality, like I said, of Grokbot. For what it's worth, this doesn't strike me at all as …
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