Introducing Maturity Maps — A New Way to Measure AI Adoption
Episode
25 min
Read time
2 min
Topics
Fundraising & VC, Leadership, Design & UX
AI-Generated Summary
Key Takeaways
- ✓Adoption-Embedding Gap: High adoption rates mask shallow utilization across every function surveyed. Sales exemplifies this starkly — 88% of teams claim AI usage, but only 24% have integrated it into actual revenue workflows. Most "adoption" amounts to reps using ChatGPT in a separate browser tab for email drafts, not automated pipeline management.
- ✓People as the Neglected Bottleneck: Seven of ten business functions score "significantly behind" on the people dimension. Deloitte data cited shows 93% of enterprise AI spend goes to infrastructure, leaving only 7% for human upskilling and change management — the single largest barrier to converting AI capability into measurable business value.
- ✓Data as the Hard Ceiling: Eight of ten functions score 1 or 1.5 out of 5 on data readiness. Without proprietary context — customer history, deal data, internal codebases — organizations cannot progress beyond basic assistant usage regardless of how capable underlying models become. Data functions less as one pillar among six and more as a floor constraint.
- ✓Finance Governance Paradox: Finance is the only non-technical function to score on-track in any category, achieving it specifically in governance due to decades of regulatory muscle memory from SOX compliance and fiduciary requirements. However, finance scores significantly behind in every other dimension, raising the question of whether late-but-governed deployment will ultimately outperform fast-but-ungoverned functions.
- ✓Maturity Map Self-Assessment Tool: Superintelligent has published an 18-question quiz at bsuper.ai/quiz that plots an organization's position across all six maturity dimensions against both the on-track benchmark and estimated average. The tool covers all ten functions and is designed to surface gaps in deployment depth, governance, and data readiness without requiring a full formal assessment.
What It Covers
Nathaniel Whittemore introduces AI Maturity Maps, a six-dimension framework measuring enterprise AI readiness across deployment depth, systems integration, data, outcomes, people, and governance. Built from 480+ studies covering 150,000+ professionals, the Q2 maps reveal that most organizations lag behind on-track benchmarks across nearly all ten business functions.
Key Questions Answered
- •Adoption-Embedding Gap: High adoption rates mask shallow utilization across every function surveyed. Sales exemplifies this starkly — 88% of teams claim AI usage, but only 24% have integrated it into actual revenue workflows. Most "adoption" amounts to reps using ChatGPT in a separate browser tab for email drafts, not automated pipeline management.
- •People as the Neglected Bottleneck: Seven of ten business functions score "significantly behind" on the people dimension. Deloitte data cited shows 93% of enterprise AI spend goes to infrastructure, leaving only 7% for human upskilling and change management — the single largest barrier to converting AI capability into measurable business value.
- •Data as the Hard Ceiling: Eight of ten functions score 1 or 1.5 out of 5 on data readiness. Without proprietary context — customer history, deal data, internal codebases — organizations cannot progress beyond basic assistant usage regardless of how capable underlying models become. Data functions less as one pillar among six and more as a floor constraint.
- •Finance Governance Paradox: Finance is the only non-technical function to score on-track in any category, achieving it specifically in governance due to decades of regulatory muscle memory from SOX compliance and fiduciary requirements. However, finance scores significantly behind in every other dimension, raising the question of whether late-but-governed deployment will ultimately outperform fast-but-ungoverned functions.
- •Maturity Map Self-Assessment Tool: Superintelligent has published an 18-question quiz at bsuper.ai/quiz that plots an organization's position across all six maturity dimensions against both the on-track benchmark and estimated average. The tool covers all ten functions and is designed to surface gaps in deployment depth, governance, and data readiness without requiring a full formal assessment.
Notable Moment
The customer service function serves as a warning signal for all other departments: while leaders overwhelmingly rate their AI training programs as adequate, the majority of frontline CS workers disagree — and 87% report high stress as AI absorbs routine tasks, leaving humans to handle harder, more emotionally demanding interactions without adequate preparation.
Episode Transcript
Today, I am discussing a new way to think about AI and agent readiness inside your company, and it is called maturity maps. The AI Daily Brief is a daily podcast and video about the most important news and discussions in AI. Alright, friends. Quick announcements before we dive in. First of all, thank you to today's sponsors, KPMG, robots and pencils in Blitsy. To get an ad free version of the show, go to patreon.com/aidailybrief, or you can subscribe directly on Apple Podcasts. To learn more about sponsoring the show or really find out anything else about the show, like where we are with our agent madness bracket, which is going on right now, head on over to a idailybrief.ai. Today is the second day in our build week, which is happening while I'm traveling with my family. Yesterday, we did a very high level overview around everything that had happened last quarter and what it meant for this quarter, and if we put this in the framework of this being build week, yesterday was sort of the context setting, the environment in which your building is happening. Today's episode takes that down a level to discuss the benchmarks that show where others like you are. Now one of the things that I've been thinking about a lot over the last six months or so is just how much we need a totally different set of data and benchmarks for this new AI era. Everyone is adapting incredibly quickly right now or at least they're trying to. It's new processes, new workflows, new tooling, new everything. And by and large, we're doing all that exploration without a map. Let me give you a practical example of where I think our lack of benchmarks could actually very significantly and meaningfully negatively impact a company when it comes to their AI adoption. Let's say that you are an early adopter company. Across your different functions, you've had really strong hands on efforts to get your AI up and running. In the absence of knowing exactly what to measure, you're just trying to measure whatever you can, and early results are pretty positive. For example, in the marketing function, you have increased your content output 30% year over year without any sort of proportional increase in the resources it takes to produce that content. Now that 30% year over year growth sounds great, but what if I told you that all of your competitors had actually grown their content output by 50%? In AI world, this is actually not a far fetched scenario, and it shows how the need for better benchmarks and numbers is not just a vanity exercise. When we don't know how we're doing relative to peers and competitors, it makes it really hard for us to judge what we need to change, what we need to shift, and what we need to do next. Now at AIDB and at Superintelligent, which is my enterprise AI planning and strategy …
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Tools
- AI Maturity Maps QuizRecommended
by Superintelligent
“Superintelligent has published an 18-question quiz at bsuper.ai/quiz that plots an organization's position across all six maturity dimensions against both the on-track benchmark and estimated average.”
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