Saving Sales Time with Smarter Routes ft. Steve Benson

Welcome everybody to the Advanced Selling Podcast, the longest running sales training podcast and podcast history. I am Brian Neil. I'm not with Bill today. I'm solo. And as you've heard, Bill was solo for, several of the episodes at the December. We, Bill and I are gonna be set we had some just a lot of bad stuff happened. We I'm just being real with y'all, in my, personal life with some family and losing some people and my kids, it's some bad stuff and it sucked. And so I had to take a little break from that. So Bill carried us through. Thank you to Bill, my man, for carrying us through. And Bill and I are actually gonna do a thing because this, came up. We're gonna do a series of in January, February on mental health for salespeople. So stay tuned for that. As you know, our solo episodes, my solo episodes are powered by the Blind Zebra sales operating system. Here we go. Bzsos@blind-zebra.com. That's the email bzsos@blind-zebra.com. I can say that I can finally attribute an actual contract sign to the jingle, and and I'm very proud of that. So very proud of that. We, ended the year with, I think a 122 certified coaches in the blinds dealer sales operating system operating coaches coaches. We have our biggest class ever, here. I'm recording this in January 2025 or 2026 rather, and we'll be hosting, at the end of this month, 25 new, operations coaches. Remember, it's a corporate thing, not an individual thing. Individuals can't get certified. It's more for companies. But if you or your sales leader or you are a sales leader wanna get certified, just shoot us an email, bzsos@blind-zebra.com, and we'll, get you, in the process. So, today, I think this might be like a, a second time guest. I think I gotta fact check myself. So, on the show, guest today, great, person, great business for a lot of reasons, a guy admire for how he's done and built his business. Today on the show, I'm I'm glad to be, joined by Steve Benson, who's the, founder of a software and a tool called Badger Maps. And, Steve's tool, he was a great sponsor and a partner of ours at our Huddl event last fall, is one of the greatest tools for outside sellers. And most of you who listen to podcasts are outside sellers. You have to drive around in your car and go meet with people. And you sales leaders who manage those people who also listen, you have to make sure that their territories are right and aligned properly and that they're being efficient when they're out in the field. And you know as well as I do, left alone, they likely, if we followed them around, are not very efficient. I also, admire Steve because he has, not chased what I call, you know, there's a lot of software sales enablement companies that chase …