Building a Sales Engine Framework

What It Covers

Bill Kasky presents a sales engine framework focused on attention and engagement strategies, covering LinkedIn content, email campaigns, and webinar tactics to build prospect trust.

Key Questions Answered

• •Attention Strategy: Use LinkedIn content purposefully by leading prospects somewhere specific rather than hoping eloquent posts alone generate calls—only 2% of readers take immediate action without direction.
• •Email Value Approach: Send emails addressing specific prospect problems with three to four solutions rather than corporate blasts focused on company achievements—meet customers where they are, not where you want them.
• •Engagement Framework: Create webinars with pre-event Google Doc surveys asking attendees their top problem, then address those five issues during the session to demonstrate listening and build trust before sales calls.