The Growth Rate Most Businesses Should Actually Aim For

Let's clear something up right away. In business, you're either growing or you are dying. There is no in between. Costs go up, competition improves, expectations rise, and here's the thing, growing too fast can kill you just as quickly. The mistake most people make is chasing growth without a strategy. So today, I wanna give you that strategy with a simple three step framework for how fast your business should actually grow without going broke, without breaking your business, or losing all hope to live. This is the same framework and numbers I have used over the last fourteen years to grow my most successful businesses from SaaS to my education company to my media company. And each of these steps are important, but step three is the most crucial if you wanna avoid failure creeping up on you and surprising you and making you go out of business. Welcome back to the $100 MBA show. I'm your host, Omar Zdenholm, where I deliver practical business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow, and scale your business. I got a quick favor to ask. If this show has helped you in any way, leave me a quick review. You could do so wherever you listen to podcasts. This helps me and my team reach even more people who need the same no fluff practical business advice that you're getting from the show. It only takes a few seconds, but it makes a huge difference. Thanks for being a part of our journey to help others on their journey. Let's start with step one, measure growth on the right timeline. This is where most people go wrong at the start. If you're early stage, if you're under 7 figures in revenue, monthly growth tracking will mess with your head. Trust me. I know. Why does this happen? Because there's just too much noise and there's too much emotion when you go month to month and there's just not enough data. One slow month can feel like a failure and one good month can feel like you're a genius. Right? Neither is true. What you should track instead is quarterly growth. Once you go past a million dollars in revenue, then you can go monthly. But at the start, quarterly gives you enough time to see real trends, to see if you're moving in the right direction. It has enough room too to test ideas for a three month period. There's enough distance from the day to day chaos for you to actually see if growth is really happening. Quarterly tracking keeps you rational and not reactive. Okay? You're really starting to understand that, okay, what I'm doing today is gonna impact my business in the next three months, and we're gonna see that in that quarterly growth period. Now, again, once you cross that million dollars in revenue, then and only then does monthly growth really start to matter because now you have …