Podcasting Is Moving To Instagram (Here’s Why That Matters)

The era of growing your podcast through just great content is officially dead. And if you're not adapting, your show is becoming invisible no matter how good your episodes are. I've been podcasting since 2014 with over 300,000,000 downloads and 2,700 episodes, and this is the biggest shift in the way people discover podcasts that I've ever seen. People aren't searching Apple or Spotify or even YouTube anymore. They're finding podcasts through Instagram. It's exactly how Mel Robbins, Huberman Lab, and the director of CEO have exploded in less than a year. So in the next twelve minutes, I'm gonna break down the exact three step framework the fastest growing shows in the world are using right now and why Instagram needs to become your number one growth engine. I know I'm making it my top priority. Welcome back to to the $100 MBA show. I'm your host, Omar Zeenholm, where I deliver practical business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow, and scale your business. I got a quick favor to ask. If this show has helped you in any way, leave me a quick review. You could do so wherever you listen to podcasts. This helps me and my team reach even more people who need the same no fluff practical business advice that you're getting from the show. It only takes a few seconds, but it makes a huge difference. Thanks for being a part of our journey to help others on their journey. Here's the uncomfortable truth. Podcasts don't get shared. Nobody DMs their friend, hey. I'm listening to episode three hundred and twelve minute forty seven. Check it out. You know, I know because I've been running this podcast and I've been trying to get people to share my podcast for over eleven years. What I discovered is that that's not how humans behave. But what they do share are twenty second insights, a hot take, a quick reel, a moment that makes them say this. This is what I've been looking for. I gotta share it with somebody else. Now Instagram is not a podcast platform. It's a sharing platform. Now think about when's the last time you shared something on Instagram. You DM ed a friend or a family member, probably just five minutes ago. And sharing is how growth happens. And it's painful because I learned this the hard way. And now that I'm doing this, I'm seeing the growth that I should have been seeing for years. This is why podcasts that embrace video plus short form are exploding, and the rest are just stuck wondering why their downloads are plateauing. I wanna give you some real concrete examples. Mel Robbins. Mel Robbins has got a podcast that has grown tremendously in the last twelve months, and she didn't grow her podcast because people were searching on Apple Podcasts. She grew because her clips were everywhere on Instagram. Short, emotionally charged videos, clear, practical …