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The $100 MBA

MBA2715 How To 10X Your Ad Spend With Just $1,000

14 min episode · 2 min read

Episode

14 min

Read time

2 min

Topics

Productivity, Leadership, Marketing

AI-Generated Summary

Key Takeaways

  • Retargeting Strategy: Allocate seven hundred dollars to retargeting ads focused on website visitors rather than cold traffic, as warm leads convert ten times more effectively than strangers who never heard of you.
  • Boost High-Performing Content: Spend three hundred dollars boosting top reels with keyword triggers in comments, using ManyChat automation to capture leads through direct messages and build qualified email lists for future conversions.
  • Desktop Ad Management: Run all ad campaigns from desktop computers instead of mobile phones to avoid the thirty percent surcharge that Apple App Store charges for in-app advertising purchases and maximize budget efficiency.

What It Covers

How to achieve five to ten times return on ad spend using only one thousand dollars monthly budget through retargeting and strategic post boosting.

Key Questions Answered

  • Retargeting Strategy: Allocate seven hundred dollars to retargeting ads focused on website visitors rather than cold traffic, as warm leads convert ten times more effectively than strangers who never heard of you.
  • Boost High-Performing Content: Spend three hundred dollars boosting top reels with keyword triggers in comments, using ManyChat automation to capture leads through direct messages and build qualified email lists for future conversions.
  • Desktop Ad Management: Run all ad campaigns from desktop computers instead of mobile phones to avoid the thirty percent surcharge that Apple App Store charges for in-app advertising purchases and maximize budget efficiency.

Notable Moment

The revelation that entrepreneurs can profitably run ads with minimal traffic thresholds, needing only three sales monthly on a three hundred dollar product to exceed break-even.

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Episode Transcript

Listen. You don't need to spend $10,000 to get results with paid ads. You can actually get a pretty insane return on investment with just a thousand dollars a month, but only if you stop spending money on strangers, people that are not ready to buy. You wanna start spending money and focusing on people who are most likely to convert as a customer. Today, I'm gonna show you exactly the strategy I would run if I only had a thousand dollars of ad spent every single month. This is a strategy that I have used year after year that gets me five to 10 x return on ad spent. That is great, especially if you're desperate for sales. Now, there's a couple things you need to know. Number one, you need to have a product for sale that is ready to go, a course, a coaching program, whatever it might be. Two, you don't need an expert. Okay? You can build these ads yourself. I'm gonna show you how step by step. Let's go. Welcome back to the $100 MBA show. I'm your host, Omar Zdenholm, where I deliver practical business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow, and scale your business. We read every single review. Seriously, it's how we know what's helping and what to dive deeper in on the next episode. So if you got twenty seconds, leave a quick review and tell me what you want more of. I'd love to hear from you. There are two strategies I'm gonna show you today that you're gonna spend your thousand dollars a month on. The first one is retargeting ads. Most people blow their entire ad budget showing ads to people who have never heard of them. Okay? When you are trying to get the most return on investment, do not spend it on people who have never heard of you. Okay? You can't afford brand awareness when you're first getting started. What you need to do is start running ads to people who know who you are, who know the value that you offer. Luckily, with technology, this is super simple because you're gonna be showing ads only to people who already visited your website. Time out. By the way, when I say showing ads, we're talking about Facebook and Instagram ads or meta ads. These are the least expensive ways for you to get into paid acquisition or paid marketing. Time back in. Okay. So you're gonna be showing these ads to people who have already seen your website. Now if you wanna really go gangster and really have high conversions, you want people that have shown intent they want to buy. So for example, they've been to a specific page on your website like a offer page or a sales page. Now quick tip, if you don't get a lot of traffic to your website when I say that, I mean if you're getting less than …

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Books, tools, and gear mentioned in this episode

SignalCast may earn commission on purchases via these links.

Tools

  • ManyChatRecommended

    by ManyChat

    using ManyChat automation to capture leads through direct messages and build qualified email lists for future conversions.

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