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The $100 MBA

MBA2673 5 Marketing Hacks To Grow Fast That Cost $500 or Less

10 min episode · 2 min read

Episode

10 min

Read time

2 min

Topics

Investing, Startups, Leadership

AI-Generated Summary

Key Takeaways

  • Local celebrity ads: Run $50-100 weekly Facebook or Instagram ads targeting people within 50 miles using your best content to become a local expert, leading to speaking gigs, collaborations, and press coverage opportunities.
  • Customer interview content: Pay 10 customers $50 each for 15-minute recorded interviews about their experience, then repurpose into social graphics, case studies, and video testimonials that convert better than hired content writers.
  • Competitor complaint monitoring: Use tools like Mention or Google Alerts for $300 yearly to find people complaining about competitors, then offer helpful solutions converting 20-30% into customers using Nathan Barry's strategy.

What It Covers

Omar Zdenholm shares five tactical marketing strategies that cost under $500 each to help entrepreneurs grow their businesses fast with minimal budget investment.

Key Questions Answered

  • Local celebrity ads: Run $50-100 weekly Facebook or Instagram ads targeting people within 50 miles using your best content to become a local expert, leading to speaking gigs, collaborations, and press coverage opportunities.
  • Customer interview content: Pay 10 customers $50 each for 15-minute recorded interviews about their experience, then repurpose into social graphics, case studies, and video testimonials that convert better than hired content writers.
  • Competitor complaint monitoring: Use tools like Mention or Google Alerts for $300 yearly to find people complaining about competitors, then offer helpful solutions converting 20-30% into customers using Nathan Barry's strategy.

Notable Moment

Nathan Barry grew his email marketing software Kit to $45 million annual revenue primarily by monitoring competitor complaints and converting frustrated users into loyal customers through helpful outreach.

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Episode Transcript

You don't need to burn through cash to grow fast. In fact, some of the smartest marketing moves I've made over the years cost me less than $500, and many of them still drive results today. If you're just getting started or even if you're already in business but wanna shake things up to get more traction, this episode is packed with five real tactical marketing hacks you can implement with a tiny budget but see a big return. These are not theory. These are real world strategies that I or someone I trust use to grow their business fast, and now you can too. Let's get into it. Welcome back to the $100 MBA show. I'm your host, Omar Zdenholm, where I deliver practical business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow, and scale your business. Before we get started, I just wanna take a quick second to say thank you for being here. You're a learner. You're a doer. You're my kind of person. And if you wanna join people just like you in our growing community of entrepreneurs, hit follow right here in your podcast app. You grow. We grow. We all win. Thanks. Number one, locally targeted ads with your best content. This is gonna cost around 50 to $100 a week. If you got great content, podcast clips, blog posts, videos, or even just a powerful tweet or post, run local targeted ads with it. You can use a meta like Facebook or Instagram ads or YouTube ads to target people within 50 miles or a 100 kilometers from where you live. Why local, though? Because it makes you a local celebrity. You show up in their feed and suddenly you're known to them. You might get asked to speak at a local event and get paid. You might get invited to collaborate with other creators or business owners, and you can build a hyper engaged following. I've seen people get podcast interviews, press coverage, even paid speaking gigs just from running 50 worth of ads to their best content every single week in their local area. Here's a little bonus. Being a local expert is a 100 times easier than becoming a national figure. You build trust faster and you're top of mind when people want help or wanna make a referral. So pick a piece of content that you know will perform well and run a local campaign on Meta or YouTube, and you'll be shocked at the doors it will open. Plus, get used to being recognized at your local restaurant or grocery store. Number two, branded merch you actually wear. Now, this is gonna cost around 20 to $100, maybe $200 depending on what you create. This one is sneaky effective. You make a few t shirts, hoodies, or caps with your brand's logo or website, and then you can wear them around town. Wear them when you're doing errands. Wear them when you're …

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Books, tools, and gear mentioned in this episode

SignalCast may earn commission on purchases via these links. As an Amazon Associate, SignalCast earns from qualifying purchases.

Tools

  • Google AlertsRecommended

    by Google

    Use tools like Mention or Google Alerts for $300 yearly to find people complaining about competitors, then offer helpful solutions converting 20-30% into customers using Nathan Barry's strategy.
  • MentionRecommended
    Use tools like Mention or Google Alerts for $300 yearly to find people complaining about competitors, then offer helpful solutions converting 20-30% into customers using Nathan Barry's strategy.

Products

  • by Nathan Barry

    Nathan Barry grew his email marketing software Kit to $45 million annual revenue primarily by monitoring competitor complaints and converting frustrated users into loyal customers through helpful outreach.

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