Am I Publishing Enough Content On Social Media? How Much Is Good Enough?

Tom asks a question here on q and a Wednesday that every creator eventually faces. Am I publishing enough content on social media, and how much is good enough? The real answer isn't be consistent. Okay? You hear this all the time. That's not the answer. What I found is that to be visible enough for the algorithm on any social media platform, posting two to three pieces a week is just not gonna cut it. It's like fishing with a stick when everyone is fishing with a boat and a net. You need volume to create visibility. You need volume to get feedback loops, to hear from your audience and get comments and learn about what they like and don't like. And the more content you put out there, the more chances you have that that one piece of content will go a little bit viral or get a little bit more reach than normal. Let's break down what enough actually looks like and what the real data from top creators are because I know how frustrating this could be because I was searching for this answer and I had to do all this research and I'm just gonna share it with you so that you know what the final answer is. Finally, what is enough when it comes to posting on social media? Welcome back to the $100 MBA show. I'm your host, Omar Zennholm, where I deliver practical business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow, and scale your business. I got a quick favor to ask. If this show has helped you in any way, leave me a quick review. You could do so wherever you listen to podcasts. This helps me and my team reach even more people who need the same no fluff practical business advice that you're getting from the show. It only takes a few seconds, but it makes a huge difference. Thanks for being a part of our journey to help others on their journey. There is no doubt that volume matters on social media. I found that the more I post every single week on social media, the more exposure I get, the more engagement I get, the more followers I get, it's just so undeniable. And most people don't actually see this because they're not actually increasing their volume on a regular basis to see this change. Because of sheer competition on social media, how crowded it is, you must create enough content that some of it actually gets seen. Think about it. If there's so many people posting, if you wanna be seen, you gotta post a little bit more than most people do so that you can be seen. And from that, you learn what actually works and continue to create more of that kind of content. I'm gonna start with the top, you know, the top creators in our space. And what are they doing? How much are they …