Am I Publishing Enough Content On Social Media? How Much Is Good Enough?

What It Covers

Omar Zennholm breaks down exactly how much social media content creators need to post weekly, using data from top creators like Alex Hormozi (450 posts/week) and Cody Sanchez (300 posts/week), with a tiered progression plan for all levels.

Key Questions Answered

• •Volume threshold: Posting 2–3 times per week is insufficient to gain algorithmic visibility on any platform. A minimum of 10–20 short-form posts weekly is required just to generate usable audience feedback data at the beginner stage.
• •Three-tier posting framework: Beginners target 10–20 short-form posts plus 2–4 feed posts plus 1 newsletter weekly. Growth tier targets 25–50 short-form posts plus 4–7 feed posts. Top tier targets 250–300 posts weekly across all platforms combined.
• •Repurposing system: One minute of raw footage can generate multiple distinct posts by rearranging structure, adding different b-roll, or applying varied cuts. Focus effort on capturing raw content; outsource editing for as little as $500/month to a part-time editor.
• •Repeatable content formats: Reduce decision fatigue and increase output by pre-defining recurring content segments (e.g., Q&A, myth vs. truth, case studies, framework breakdowns). Fixed formats allow consistent volume without reinventing content strategy each week.