Episode 837 | How Do You Learn Product? and Optimizing Your Trial Funnel (with Ruben Gamez)

Welcome back to another episode of Startups for the Rest of Us. I'm Rob Walling. And in this episode, I have fan favorite Ruben Gomes back on the show, and we answer some listener questions. And in this episode, I actually earmarked five questions that we were gonna run through, and we only made it through two because we went so deep on these. First question was about optimizing a trial funnel, when to add friction, when that works, when it doesn't, because Ruben runs two different SaaS companies, Bidsketch and SignWell, and different levels of friction work differently for those two companies. So he has a lot to say on the topic. And then we dive into a question about the core four SaaS skills, dev, sales, marketing, and product. And someone asked me, how do you learn product? And so we spend, I don't even remember, $10.15 minutes talking through how we learned how to make product decisions. I think it turned out to be a great episode. Before we dive in, I wanna let you know about the SaaS Institute Cancun retreat we're having in early December. So it's gonna be a two and a half day high level knowledge sharing event exclusively for 7 and 8 figure SaaS founders. I know how hard it is for founders at your level, at 7 and 8 figures, to find a group that is at or ahead of them, and this event will be that. You're the average of the people you spend time with, and the SaaS Institute Cancun retreat is gonna be filled with ambitious people who are executing. It's a small group retreat focused on founders sharing real behind the scenes knowledge on what's working, building relationships, and taking a step away from the day to day to figure out the next big picture move. It's gonna be at one of the top resorts in Cancun close to the airport, December fifth through the seventh. And as I mentioned, while this event will be focused on SAS Institute founders, there is a chance we might open a limited number of tickets to other qualified 7 figure founders. You can email tracy@tinyseed.com if you wanna get on that wait list. It's gonna be a great event. I'm really looking forward to it. And finally, if your company serves SaaS founders, we have a few sponsorship opportunities open right now, including this podcast at MicroConf Iceland and in our micro newsletter. It's a great way to get your business in front of thousands of SaaS founders who are actively building and growing their companies. We're definitely selective about who we work with. We actually turn quite a few sponsors away because we want it to be a strong fit for our audience. And if you're interested, reach out to producer Ron who's heading up all our partnerships, and that's sponsors at tinyseed.com. That's sponsors at tinyseed.com, and it'll go directly to producer Ron. And with that, let's dive …