Episode 796 | Marketing Isn't Easy?, How to Grow Your Company, and Be Careful Who You Listen To (A Rob Solo Adventure)

Welcome to another episode of Startups with the Rest of Us. I am your host, Rob Walling. And in this episode, I fly solo to cover topics ranging from how outsiders don't understand how complicated many topics are. It's called the Dunning Kruger effect. We'll dive into that. Another one is answering the question of isn't marketing just convincing someone to buy the stuff I've built? I'm gonna talk a bit about how the idea that there's no one right answer for how to grow your company is a flawed and potentially dangerous statement and might even get into another topic or two depending on time. Before we dive into the episode, MicroConf Europe has sold out. We have sold out all of our events for the past few years, and I'm looking forward to being in Istanbul in less than two weeks with everyone who decided to buy a ticket. If you wanna get notified when tickets for our next event goes live, head to microcomp.com/events and get on our mailing list so you're the first to know when tickets are available. I expect our events to continue selling out. So if you wanna join me and a couple 100 of your favorite bootstrapped SaaS founder friends, head to microconf.com/events. In addition, micro conf mastermind matching applications are open. If you're tired of tackling big challenges and making critical decisions alone, imagine having a hand selected group of peers who really get it. These are people who understand the highs, the lows, and the late nights of being a founder because they're living it too. Together, you push each other forward, keep each other accountable, and you share honest feedback you won't find anywhere else. That's what you get with MicroConf Mastermind Matching. Our team has successfully hand matched over 1,000 founders into groups by looking at your revenue, team size, strengths, and goals to make sure your peer group is the right fit. In addition to matching, we provide an eight week curriculum to help you get started because those first few meetings can be awkward. If you're ready to find your tribe, get unstuck, and make real progress in your business, apply now at microconfmasterminds.com. Applications close September 24. And with that, let's dive into our first topic. My first topic for today is how from the outside, before you understand most topics, you think they're simpler than they really are. The biggest mistake I see a lot of developer founders make is they assume marketing is just something that you can learn in a weekend or they assume it's posting on Twitter or they assume it's something I can read a book and suddenly I'm an expert in it. The thing I want you to think about is how long did it take for you to become a junior developer and a mid level developer and a senior developer and whatever level you're at now look back two, three, five years and think how much better …