Episode 761 | TinySeed Tales s4e7: Identifying Pain Points

Welcome back to season four episode seven of Tiny Seed Tales where we continue hearing Colleen Schnettler's startup journey as she ventures on now as a solo founder. Before we get into the episode, if you are a SaaS founder doing at least 1,000,000 in ARR, aren't gonna be there soon, you should check out sasinstitute.com. That's our premium coaching program for founders doing 7 and 8 figures. We have our first two coaches in place, Jordan Gall, who many of you know from Bootstrapped Web, founder of CartHook, founder of Rosie, as well as Mark Thomas, who runs growth at Podia and formerly worked at Power by Search. Both have been tiny seed mentors for many years, and both are exceptional at helping SaaS founders figure out their roadblocks, figure out those bottlenecks, and get things going. So saasinstitute.com. If you are looking to be in a mastermind group with four other ambitious seven and eight figure founders, if you're looking for amazing one on one coaching, community, couple in person events per year, there's a lot going on, and we're putting together an incredible group of folks. And with that, let's dive into the episode. There were, like, hundreds of competitors, and I was like, who are these people? And so it's a little bit of a rant, and it's good for capitalism, but it's bad for me in that these products are really good. And no matter what you think is unique, like, it's probably not. Someone's probably doing it with more money and better UI. So you really just have to put the work in to make the product better. Like, the product development has to be a continuous cycle. Welcome back to TinySeed Tales, a series where I follow a founder through the roller coaster of building their startup. I'm your host, Rob Walling, a serial entrepreneur and cofounder of TinySeed, the first startup accelerator designed for bootstrappers. Today, in episode seven, we're back with Colleen after almost four months since our last conversation. In the world of startups, four months can feel like an eternity. I was eager to hear how things are going. So, Colleen, when we last left your story, you were building a tool aimed at directors of engineering. How did all that play out? Where do you stand today? Well, yes. It's been a few months, and it has been quite a wild ride. I'm gonna be honest. So my first vision last time we talked was gonna be this product, and it was I was targeting engineering managers in the hopes that it would help their developers save time by allowing other teammates, like nontechnical teammates, to build their own reports. And so the first, you know, I got some kind of initial excitement, which when you're trying to go zero one is really fun, and there was a lot of it kinda felt like there was a lot of energy and momentum around the initial product. But truthfully, …