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Complex Workload Deployment with Will Stewart

39 min episode · 2 min read
·
Will Stewart

Episode

39 min

Read time

2 min

Topics

Productivity, Leadership, Software Development

AI-Generated Summary

Key Takeaways

  • Infrastructure Abstraction Model: NorthFlank reduces deployment complexity from 1,000-3,000 lines of Terraform/Helm to 130 lines of JSON by treating infrastructure as data rather than code, defining workloads through high-level primitives like deployment services and database configurations instead of low-level Kubernetes manifests.
  • Bring Your Own Cloud Architecture: Separating control plane from runtime enables deployment in customer VPCs across AWS, GCP, Azure, or on-premises environments within 30 minutes, solving the graduation problem that forces companies off platforms like Heroku while maintaining self-service developer experience and meeting compliance requirements.
  • Developer Productivity Metrics: Organizations with 50-plus engineers typically build redundant internal platforms consuming 25-30 DevOps engineers to handle minimal traffic (26 requests per second), while NorthFlank customers like Weitz run millions of users with just two engineers by eliminating custom infrastructure work.
  • Post-Commit Platform Strategy: NorthFlank automates everything after code commits including CI/CD, deployments, logging, metrics, and per-pull-request preview environments that spin down overnight to reduce costs, allowing teams to focus on business logic rather than building deployment pipelines and managing staging environment queues.

What It Covers

Will Stewart, CEO of NorthFlank, explains how his platform simplifies cloud workload deployment by abstracting Kubernetes complexity, enabling teams to deploy microservices in under 30 minutes without writing YAML or managing infrastructure directly.

Key Questions Answered

  • Infrastructure Abstraction Model: NorthFlank reduces deployment complexity from 1,000-3,000 lines of Terraform/Helm to 130 lines of JSON by treating infrastructure as data rather than code, defining workloads through high-level primitives like deployment services and database configurations instead of low-level Kubernetes manifests.
  • Bring Your Own Cloud Architecture: Separating control plane from runtime enables deployment in customer VPCs across AWS, GCP, Azure, or on-premises environments within 30 minutes, solving the graduation problem that forces companies off platforms like Heroku while maintaining self-service developer experience and meeting compliance requirements.
  • Developer Productivity Metrics: Organizations with 50-plus engineers typically build redundant internal platforms consuming 25-30 DevOps engineers to handle minimal traffic (26 requests per second), while NorthFlank customers like Weitz run millions of users with just two engineers by eliminating custom infrastructure work.
  • Post-Commit Platform Strategy: NorthFlank automates everything after code commits including CI/CD, deployments, logging, metrics, and per-pull-request preview environments that spin down overnight to reduce costs, allowing teams to focus on business logic rather than building deployment pipelines and managing staging environment queues.

Notable Moment

Stewart reveals that NorthFlank has never deprecated a single feature in six years of operation, maintaining this record by deeply questioning customer feature requests through multiple why iterations before building, ensuring each addition integrates consistently into the product vision rather than creating technical debt.

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Episode Transcript

Deploying and managing cloud workloads is a complex task that requires developers to handle infrastructure, scaling, CICD pipelines, and database hosting. Configuring and maintaining Kubernetes, ensuring smooth deployments, and integrating various services efficiently is a common challenge. Will Stewart is the cofounder and CEO of NorthLink, which is a platform focused on streamlining application deployment and management. In this episode, he joins the show to talk about the contemporary challenges and solutions around workload deployment. This episode is hosted by Sean Falconer. Check the show notes for more information on Sean's work and where to find him. Will, welcome to the show. Hi, Sean. Great to be here. Yeah. Thanks for doing this. I'm looking forward to it. You know, I was digging into your background a little bit, and it seems like, you know, outside of some time that you spent in university, most of your career has been sort of, like, founding companies. I'm trying to choose, like, what has been that interest in being a founder, and how did you go from where you grew up to essentially now founding and running a major infrastructure company? That's absolutely true. Most of my professional life have been a founder. Whilst at school, I was always trying to work on-site projects, deploying game servers, trying to build a game server hosting platform whilst at university. And then we realized that myself, my cofounder, that potentially that was an opportunity for us to do full time. We want to take on that opportunity. And during my university years, we learned how to program and iterating on things we're being able to source like Rancher and Mesos. And we were able to really start pushing the boundaries with container deployment, post the university as a side project. And then we saw us think, do we want to get full time jobs, or could we build a company? Could we build a platform? And we were having a look, you know, could we join an accelerator program? And there was an accelerator in Europe called the family, And that really put us on a journey of building a startup and meeting the right people. So for transforming for me, I was in a small city in the North Of England called Lincoln. There isn't much of a technology hub, especially in technology. It's the home for the Magna Carta and the the birthplace of the tank in World War one, but it doesn't have sort of a core software engineering history. So being able to join this accelerator and learn what building a startup was all about, it was great for myself and my cofounder Fred went to university in Switzerland, and just always been interested in side projects and building. And then on during university, I studied IT management for business, which gave me optionality in starting with a little bit of business, little bit of computer science. And during my third year of university, I joined up as a placement …

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