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Sales Gravy

5 Hard Sales Lessons Most Reps Learn Too Late

36 min episode · 2 min read
·

Episode

36 min

Read time

2 min

Topics

Career Growth, Relationships, Investing

AI-Generated Summary

Key Takeaways

  • Goal-Setting Accountability: Writing goals on paper creates a physical manifestation of intent that holds sellers accountable in ways digital notes cannot. Expect minimal percentage gains in practiced skills like prospecting, but significant jumps in newly developed areas. Revisit written goals quarterly to catch drift early and recalibrate the process rather than abandoning targets entirely.
  • Communication Channel Selection: After a first appointment, directly ask prospects their preferred contact method — text, email, or phone — and build the entire follow-up cadence around their answer. Field-based buyers in manufacturing or trades rarely have access to video calls, so forcing that channel creates unnecessary friction and damages the relationship before a deal closes.
  • Cold Call Sequencing: A single email disappears in a crowded inbox, but a phone call followed by a voice message, then a LinkedIn InMail referencing that message, then an email, establishes a recognizable human presence. Track every touchpoint in the CRM so each subsequent contact builds on prior familiarity rather than restarting from zero with a cold introduction.
  • Qualifying Through Gatekeepers: Before accepting a transfer to voicemail, ask the gatekeeper one qualifying question — team size, budget authority, or current vendor status. A two-rep team in a different region disqualifies the account immediately, saving the full sequencing investment. This pivot skill separates ultra-high performers from average reps who treat every gatekeeper interaction as a dead end.
  • Working Genius in Team Selling: Map each team member's Working Genius profile — inventor, galvanizer, enabler, tenacity, discernment, wonder — before assigning enterprise deal roles. Pairing a galvanizer who drives early momentum with a tenacity-type who pushes details across the finish line prevents late-stage deal collapse. Misaligned role assignments, not skill gaps, cause most enterprise pursuit failures.

What It Covers

Sales Gravy hosts Jeb Blunt Jr. and Ashley Blunt recap Q1's five hardest sales lessons, covering goal-setting discipline, multi-channel communication strategy, cold call sequencing techniques, learning resistance within close relationships, and leveraging Patrick Lencioni's Working Genius framework to build higher-performing enterprise sales teams.

Key Questions Answered

  • Goal-Setting Accountability: Writing goals on paper creates a physical manifestation of intent that holds sellers accountable in ways digital notes cannot. Expect minimal percentage gains in practiced skills like prospecting, but significant jumps in newly developed areas. Revisit written goals quarterly to catch drift early and recalibrate the process rather than abandoning targets entirely.
  • Communication Channel Selection: After a first appointment, directly ask prospects their preferred contact method — text, email, or phone — and build the entire follow-up cadence around their answer. Field-based buyers in manufacturing or trades rarely have access to video calls, so forcing that channel creates unnecessary friction and damages the relationship before a deal closes.
  • Cold Call Sequencing: A single email disappears in a crowded inbox, but a phone call followed by a voice message, then a LinkedIn InMail referencing that message, then an email, establishes a recognizable human presence. Track every touchpoint in the CRM so each subsequent contact builds on prior familiarity rather than restarting from zero with a cold introduction.
  • Qualifying Through Gatekeepers: Before accepting a transfer to voicemail, ask the gatekeeper one qualifying question — team size, budget authority, or current vendor status. A two-rep team in a different region disqualifies the account immediately, saving the full sequencing investment. This pivot skill separates ultra-high performers from average reps who treat every gatekeeper interaction as a dead end.
  • Working Genius in Team Selling: Map each team member's Working Genius profile — inventor, galvanizer, enabler, tenacity, discernment, wonder — before assigning enterprise deal roles. Pairing a galvanizer who drives early momentum with a tenacity-type who pushes details across the finish line prevents late-stage deal collapse. Misaligned role assignments, not skill gaps, cause most enterprise pursuit failures.

Notable Moment

Jeb Blunt Jr. describes how sales leaders consistently report that their teams ignored the same advice for years, then immediately adopted it after an outside trainer said the identical thing differently — confirming that message delivery source often matters more than message content in driving behavioral change.

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Episode Transcript

When it comes to your sales stack, stop tool hopping and start winning with Nook's. Simplify your outbound today at nook's.ai/ sales gravy. That's nooks.ai/ sales gravy. This is the Sales Gravy Podcast. Hi. I'm Jeb Blunt, best selling author of fanatical prospecting, objections, sales EQ, and ink, and I'm here to help you open more doors, close bigger deals, and rock your commission check. Welcome back to the sales review podcast. I'm Jeb Blunt Junior, your host, and I'm here today with Ashley Blunt, your cohost. And we're doing the best of q one. I'm really excited for these clips. We've got some really, really great pieces of information that we've shared over the last quarter, and we're gonna recap those for you so you get, best of playlist. Ashley, thanks for joining me, and, I'm excited for q two. What do you think? I'm excited for q two as well and just, like, kinda skimming through these clips. I'm excited to go over them and kind of almost do a check-in. A lot of it's around goals and the progress and, you know, the difficulty of working through them and sticking to them. As you're listening to this, going into q two, we have outbound conference. Ashley, you wanna give people a little bit of information about outbound? So outbound this year is in the beautiful city of Las Vegas, Nevada at the Red Rock Casino Resort. We're super excited for you guys to join us there. We have a fabulous lineup of speakers ready to go, and we hope to see you in November. Go to outboundconference.com. That's outboundconference.com to go get your tickets now. Now let's get into these clips. Putting down your goals. Well, first, it's really hard because it feels sort of big and it's hard to put exact words to the things that you want. And a lot of people go through this process. They sometimes it's easy to say, well, I want a house or I wanna boat or I wanna go on a vacation or and a lot of this has to do with, like, tangible things you could spend money on, typically. Those are all great, but they do run out after, you know, a few brainstorming sessions. You kind of realize that, I guess as human beings, we want a little bit more than just stuff usually. And going through that process, you know, you talked about it makes you uncomfortable. I think it also exposes your risk. And so in a lot of cases, it's more uncomfortable to write down goals because you realize how difficult it might be to actually reach them. And when we don't write down goals, it is easy to be delusional that, you know, if you have no goals, you'll always hit it you know whatever it is you're gonna and Zig Ziglar said this you know if you don't have direction you'll get there every single time and it's the same thing …

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