Episode 389: How the Rational Reminder Podcast is Made
Episode
77 min
Read time
2 min
Topics
Productivity, Personal Finance, Leadership
AI-Generated Summary
Key Takeaways
- ✓Podcast growth trajectory: From 767 audio downloads in August 2018 to averaging 237,000 combined monthly downloads and YouTube views in 2025, with October 2025 reaching an all-time high of 334,000. YouTube consumption increased from 13.6% in 2019 to 33% in 2025, showing video's rising importance.
- ✓Production efficiency evolution: Recording process transformed from hosts manually taking timestamps and preparing post-production notes to having dedicated team members attend live recordings. This change eliminated post-recording work for hosts, allowing them to finish when recording ends rather than spending additional hours on production coordination.
- ✓Compliance integration process: SEC compliance review shifted from post-production editing delays to real-time monitoring during recordings. Reviewer now attends every episode live, providing immediate approval rather than waiting for edited versions, significantly reducing turnaround time while ensuring cross-border regulatory requirements are met for both Canadian and US audiences.
- ✓Community platform success: Rational Reminder Community launched October 2020 with initial goal of 100 members, considered ambitious at 500. Platform now hosts 12,500 members with high engagement levels, functioning as one of the most active personal finance forums online, surpassing initial expectations by over 2,400 percent.
- ✓Content diversification strategy: Podcast introduced AMA episodes in December 2024, producing 10 throughout 2025 based on strong listener demand. Team also incorporated voices from PWL advisors including Louis, Phil Briggs, and Ben Wilson to provide practical client case perspectives, enhancing content variety while showcasing firm expertise.
What It Covers
Behind-the-scenes look at Rational Reminder podcast production, featuring interviews with video producer Matt Gambino, compliance reviewer Ross Braeton, marketing lead Angelica Montagano, production manager Stephanie Sogento, and audio producer Easton Doriano from The Podcast Consultant.
Key Questions Answered
- •Podcast growth trajectory: From 767 audio downloads in August 2018 to averaging 237,000 combined monthly downloads and YouTube views in 2025, with October 2025 reaching an all-time high of 334,000. YouTube consumption increased from 13.6% in 2019 to 33% in 2025, showing video's rising importance.
- •Production efficiency evolution: Recording process transformed from hosts manually taking timestamps and preparing post-production notes to having dedicated team members attend live recordings. This change eliminated post-recording work for hosts, allowing them to finish when recording ends rather than spending additional hours on production coordination.
- •Compliance integration process: SEC compliance review shifted from post-production editing delays to real-time monitoring during recordings. Reviewer now attends every episode live, providing immediate approval rather than waiting for edited versions, significantly reducing turnaround time while ensuring cross-border regulatory requirements are met for both Canadian and US audiences.
- •Community platform success: Rational Reminder Community launched October 2020 with initial goal of 100 members, considered ambitious at 500. Platform now hosts 12,500 members with high engagement levels, functioning as one of the most active personal finance forums online, surpassing initial expectations by over 2,400 percent.
- •Content diversification strategy: Podcast introduced AMA episodes in December 2024, producing 10 throughout 2025 based on strong listener demand. Team also incorporated voices from PWL advisors including Louis, Phil Briggs, and Ben Wilson to provide practical client case perspectives, enhancing content variety while showcasing firm expertise.
Notable Moment
Canadian real estate prices dropped 20% in nominal terms from March 2022 peak through October 2025, returning national average home prices to March 2021 levels. This decline, combined with strong 2025 stock market returns, likely flipped many cities from favoring ownership to renting in 20-year analyses.
Episode Transcript
This is the Irrational Reminder podcast, a weekly reality check on sensible investing and financial decision making from two Canadians. We're hosted by me, Benjamin Felix, chief investment officer, and Cameron Passmore, chief executive officer at PWL Capital. Welcome to episode three eighty nine, you and me, Ben and the whole band this week which is a very interesting idea, a cool way to finish up. It's been a remarkable year. Yeah, remarkable in many different ways. Last week, we had the whole band of co hosts. We have four regular ish co hosts now. True, it's a whole different band. Yeah, the other band, the back of the house behind the scenes band. So we had this idea earlier this year that for the end of the year episode, we would do a behind the scenes look at the podcast production by Cameron and I interviewing all the folks or the main folks that work on the show behind the scenes. So we talked to Matt Gambino, who's our video producer. I think he his title is multimedia specialist at PWL. He does all the video related stuff, and he sits through every recording as he's doing now, taking down time stamp notes so that he can edit later. So super cool to hear from him. We talked to Ross Brayton who is the from the compliance team at ONE Digital. Ross started reviewing the show earlier this year so that we would be clear from an SCC perspective for the podcast to be used for marketing on The US side and then because turnaround times were a bit long for Ross to wait for the edited episode and then have to review it, we floated the idea of why don't you just sit in the recording? So now Ross is here listening now and he sits in on every episode so that he can give it the stamp of compliance approval at the time of recording instead of later. Then we talked to Angelica who has been with the show since the very beginning. She currently leads marketing at PWL. Back when the show started, she was more junior but huge supporter of the show and she's helped it grow into what it is now. And then we talked to Stephanie Sarinto who joined the team this year. She described it ties all the different pieces together to make sure everything's working properly. And then lastly, we talked to Easton Doran who is with the podcast consultant, which is an external audio production firm that's been producing the podcast since inception. I think we got introduced to Easton and the podcast consultant and the original founder, Matt Passi, through Ted Cites, who we got to know from the Capital Allocators podcast. I think that's where the introduction came from. I think that's right. They produce a lot of the big finance podcasts, and you made the call basically Cameron that if we're going to do this, we're going …
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