Transformational > Transactional: Sell Identity, Not Steps

Hey there. Welcome to the Amy Porterfield Show. It is so easy to hide behind tactics and webinars and podcast episodes and tips and tricks and steps. But when you really decide to draw a line in the sand and start speaking out and speaking to the things that really matter to you when it comes to your work and the transformation that you offer, the things that really move you, move your clients, really coming from that place of conviction, I promise you, you will start attracting a different type of person. If you've been following me for a while on my podcast, then you know that my focus in messaging has slightly changed and I think it's going to continue to do so over the next year and here's why. For many, many years, I have worked only with beginners or at least I've attracted beginners into my world and they've evolved into some of them amazing entrepreneurs, not only because of me, but because time has gone by. And hopefully, some of my trainings have helped them to become incredible entrepreneurs selling courses and memberships and group coaching and all of that good stuff. But over the last few years, I feel like I've been called to speak to women who are already in business, and it might still feel chaotic and messy and confusing, but they're in it. They're growing their email list. They have offers. They're putting themselves out there. And then in addition to that, I've been speaking to women who are making great money in their businesses, and they want to learn how to systematize and scale and really step into a bigger role as a visionary and have the right team to support them. And we're gonna talk about this in the episode today. That's why I'm telling you about this. My guest really had a big part in me transitioning in that way, working with a woman as she transitions through her business into doing bigger things, making more money, making a bigger impact. So it just was on my heart. It has been for over a year now, and my messaging has been reflecting this over the last six months or so. Maybe you've seen it. Maybe you haven't. It wasn't like I didn't shout it from the rooftops. Hey, everyone. I'm kinda changing my messaging. I didn't do anything like that. It's just kind of eased into it. I've evolved as a marketer. I've evolved as a person, and my business has been doing so as well. And I'm loving who I'm attracting. I'm loving what I've been able to offer. It's just been a really exciting time. So I wanted to share that with you because my guest today, Julie Solomon, was a huge part of that, and I'll share why when we get into the interview. But so many of you are in a season where you've also grown. Maybe your business has grown. Maybe you've just …