The Pivot: Why I’m Closing the Doors to Digital Course Academy

What It Covers

Amy Porterfield closes Digital Course Academy after nearly a decade and 28,000 students to launch a new online marketing coaching program for female entrepreneurs making at least $150,000 annually who want to double revenue.

Key Questions Answered

• •Impulse vs Earned Pivot: Two types of pivots exist - impulse pivots driven by boredom or shiny object syndrome rarely work, while earned elevations come after putting in reps, building solid results, and feeling called forward to something aligned but bigger.
• •Pre-Pivot Questions: Before pivoting, assess willingness to make less money temporarily, sit in messiness and uncertainty, look inexperienced again, risk public failure, let go of good for great, and focus long enough to see it through completely.
• •Earned Elevation Criteria: Earning your elevation means putting in reps and building something real, not proving your worth. For Porterfield, this included generating $120 million in revenue, launching her flagship program repeatedly, staying in her lane, and investing in masterminds and therapy.
• •Strategic Focus Duration: Porterfield maintained focus on Digital Course Academy since 2019 and similar course programs for years before. Making very few pivots and staying in your lane long enough to achieve total success is what creates recognition and business growth.