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The Amy Porterfield Show

Getting Paid to Speak: How to Land Stages, Set Your Fee, and Use Speaking to Grow Your Business

46 min episode · 2 min read
·
Jess Ekstrom

Episode

46 min

Read time

2 min

Topics

Productivity, Fundraising & VC, Sales & Revenue

AI-Generated Summary

Key Takeaways

  • Starter pricing structure: New speakers should charge $3,500 minimum for their first talks plus travel stipend, then move to $5,000 after building testimonials and footage. Charging below $3,500 signals inexperience and reduces booking likelihood, while rates above $15,000 become rounding errors for corporate clients.
  • Lighthouse versus spotlight mindset: Shift from asking what does everyone think of me to what does everyone need from me before speaking. This transforms nervous energy from self-focused perfection anxiety into audience-focused service, making speakers more relatable and effective without requiring flawless delivery.
  • Lead generation through slides: Place a QR code before concluding talks to offer attendees the presentation slides via email. This generates 80% room conversion rates on average and creates a high-open-rate email list for promoting courses or services hours after speaking without selling directly from stage.
  • Pitch transformation not story: Meeting planners care about audience ROI, not speaker backstories. Lead pitches with professional takeaways and measurable outcomes for attendees, then support with personal stories. Personal narratives work when paired with professional applications like navigating change or advocating for oneself in business contexts.

What It Covers

Jess Ekstrom explains how women can start getting paid to speak professionally, covering pricing strategies from $3,500 starter fees to $50,000 rates, pitching tactics, and overcoming the gender gap in professional speaking.

Key Questions Answered

  • Starter pricing structure: New speakers should charge $3,500 minimum for their first talks plus travel stipend, then move to $5,000 after building testimonials and footage. Charging below $3,500 signals inexperience and reduces booking likelihood, while rates above $15,000 become rounding errors for corporate clients.
  • Lighthouse versus spotlight mindset: Shift from asking what does everyone think of me to what does everyone need from me before speaking. This transforms nervous energy from self-focused perfection anxiety into audience-focused service, making speakers more relatable and effective without requiring flawless delivery.
  • Lead generation through slides: Place a QR code before concluding talks to offer attendees the presentation slides via email. This generates 80% room conversion rates on average and creates a high-open-rate email list for promoting courses or services hours after speaking without selling directly from stage.
  • Pitch transformation not story: Meeting planners care about audience ROI, not speaker backstories. Lead pitches with professional takeaways and measurable outcomes for attendees, then support with personal stories. Personal narratives work when paired with professional applications like navigating change or advocating for oneself in business contexts.

Notable Moment

An event planner privately revealed she paid a male keynote speaker $50,000 while paying Jess only $8,500 for the same event, despite Jess ranking highest in audience reviews, illustrating the persistent wage gap women speakers face in the industry.

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Episode Transcript

Paid public speaking, not only is it a great awareness driver if you have a business, but it's a way that people actually pay you to share what you know. I think our first instinct is to picture a huge room of tons of people, big stages, but there are so many other places that someone can be paid to share their message. The price is based on your experience and willingness to do it. Public speaking, it's about helping the audience get to where they wanna go, being honest about the things you did wrong. 32% of professional public speakers are women, and that number has gone down since 2017, which I was like, what? It is about just the gap in learning what we can ask for and where our value is. Once you build that signature talk, if you haven't spoken before, 3,500 is a really great foundational fee. My guest today is a dear friend of mine. One of them goes, that one over there, she's big money. And it was my guest today. Her name is Amy Porterfield. Amy Porterfield. The ever amazing Best selling author of two weeks notice, miss Amy Porterfield. I've been speaking on stages for a very long time. And if you know me, if you're an OG to my podcast, then you know it's not my most favorite thing. And I just get really nervous before I go on stage. And I'm sixteen years in, and I still have those nerves. And I still wonder why I said yes to the experience. And then almost every single time I dread it. And then I get off stage, I'm so glad I did it. Like, almost every time. I'm just like, why don't I say yes to these things more often, especially when I'm getting paid a lot of money to do it? But I had an experience in 2023 that I wanted to share with you. I was speaking at Powerhouse Women. Lindsey Schwartz is a dear friend of mine, and she asked me to speak. And I remember it so vividly for two reasons. One, I was wearing the best bright pink pantsuit. Like, it was so good, and I typically don't wear pink a lot. And it was, like, the Barbie pink, and it was right at the time when Barbie came out in 2023. So it was, like, just perfectly timed, and that suit was just so good. I don't wear it a lot because I've taken a lot of pictures in it, and so I'm, like, now it's ruined. However, I just felt really good, but that's not why I really remember the talk. I remember the talk vividly because about a week before, maybe even, like, three days before, I remember it was right before, I was told that there are no slides. Lindsay didn't have two screens on the side of her stage. In fact, she had the most beautiful stage. If you know …

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