Building an Autonomous Enterprise for Real-World Services with Netic Founder Melisa Tokmak

Today on our priors, we're joined by Melissa Tocmac. Melissa is the founder and CEO of NetIQ, a company that builds AI for different real world services like HVAC, pet care, a variety of other things like that, roofers. Prior to NetIQ, Melissa was a director of engineering and worked on various aspects of go to market for scale dot ai and, also has experiences from Meta. Welcome to NoPrize, Melissa. Melissa, thanks for joining us today at NoPrize. Thank you for having me. Yeah. Maybe we can start off by talking a little bit about your business and what you're building because I think that, you're doing something really interesting in the real world and you're kinda mirroring AI in the real world. So could you tell us more about your company and NetIQ and, you know, what you're focused on? Yeah. NetIQ builds AI to run millions of real world businesses that keep the world running. That means, basically, we work with large enterprises in essential services. We started in essential services. What would be an example of essential service? Imagine a billion dollar revenue home services companies in HVAC, plumbing, electric, or consumer wellness companies, like, where you can become a member and really go do a lot of sports or different activities, hospitality, automotive, pet services across the board. So every single thing that you need to run your life or that you want to do, are a good example. And a lot of these businesses are actually quite large businesses, and they interact with millions of end users themselves, usually that are consumers or businesses themselves. So NetIQ exists between the company and its customers. So every single thing to understand the customer need or want and match that with how can we even help the customer with the operational rules of the business and even deploy the services or the labor all happens on NetIQ. So, basically, say a customer calls an HVAC provider. What what happens or what is NetIQ doing for them? Yeah. So imagine that you are in the middle of nowhere, it's minus 20 degrees, and your heat stops working. So you first find, right, a provider. And there are many providers. You wanna pick the most trustworthy one and the one that you can get to because you're in a minus 20 degree weather. Maybe you have a kid or an elderly or something is not working. From there, once you find a business and usually you can find these from aggregators or by search engines or in now LLMs, and you can reach out to the company from any medium you want. If they're using NetIQ, you can call them or text them or find an like, go to their website to general nine scheduler. It's NetIQ agents that talk to the customer. What kind of home do you live in? Do we have any of your records? As you said, this could be like a voice call. …