The Secret To Scaling a $10M+ Business Broken Into 3 Stages | 111

What are the three most important metrics in your business? What are the three most important activities that lead to improvement in those metrics? In this episode, I sit down with Chandler Bolt, CEO of selfpublishing.com. This is my first time visiting his office in Austin and seeing firsthand how he's built his team and his culture. Your talent development framework, it's attraction. Do you attract great candidates? Then there's recruiting, which is kind of your outbound recruiting. Then there's hiring. How does that look like? There's onboarding. It's a really important piece that a lot of people screw up. Then there's the development and retention pieces, which is I think where you really gotta obsess over. We dig into the metrics you need to run a sales organization and unpack what it truly takes to build a scalable company. Creating demand versus channeling existing demand. So what's the pain that they have that they know that they have? What's the promise that you're making with your product? And then what's the price? I think you gotta nail those things to have product market fit, but most simply it's From lessons he learned scaling from zero to 1,000,000 in revenue, to what changes from 1 to 10,000,000 and then what shifts again beyond 8 figures? There's only three ways to grow the business. You can get more customers, you can increase your average order value or you can that's it. I think it's really good. Alright, Chandler. We've taken over your office. I want your breakdown what what works from 1,000,000 to get to that stage and then to go to 10,000,000 in revenue and then from 10,000,000 and beyond. But before we do that, when I walked into the space, there's one thing that really stood out to me. I mean, first, it was your team was wonderful. They were, like, created us. Everyone was, very warm and welcoming. The other thing that I noticed is you have metrics everywhere. I saw YouTube metrics on the TV. I saw sales metrics on the whiteboard right outside this room. Talk to me about why you have metrics so visible everywhere in the office. I remember going to an event one time with Verne Harnish who wrote the book scaling up. Oh, yeah. Rockefeller habits, all that stuff. And he said, why do people get so excited about sports, cheering on a random team that they're not even involved with, and yet you can't get them to crawl out of bed in the morning to work at your company? Okay. His whole his whole premise was because there's a scoreboard. And when you have a scoreboard, it becomes interesting because now I know if I'm winning or losing. So for me, that always stuck out to me. And his thing was, why can't you make business as fun as sports? Yeah. And and and so how do you do that? Well, you need to have a scoreboard. People need to know …