The Only Short-Form Strategy You Need In 2026 | 108

This is the biggest opportunity in media. But you're saying if you just do it consistently for a long enough period of time, like, you're going to unlock this. Absolutely. Even with 800 followers, you could sell $50,000 in services. It's really just three steps and you can even use just your phone. So the three steps to take short form video seriously are first, break the seal. Second, learn the edit. And then third Taking it through these steps, all of a sudden you come out of the other side. Having never made a video, never made a short form video, we've now got the chops. Having something interesting to say in the text goes a long way. Something that we always see people get traction with is I like that a lot. When it comes to hooks, Colin teaches three keys. He says it's crucial for at least one of those to be really good. It really comes down to, like, adding qualifiers to the hook in the video itself that make the value that you're delivering relevant to a specific person who's suffering from that. By the end of this episode, you'll walk away with a very clear, actual plan. You'll understand why daily posting matters, how to make strong hooks, and how to simplify your short form strategy. I will never again do a business where I don't have short form as like the primary driver of getting attention, leads, and the overall marketing strategy. It's that big of a deal. I like that. Colin, welcome to the show. Thank you for having me. Alright. So up on the board, we have the main thing we're gonna teach, which is take short form video seriously. We'll get into hooks. We'll get into all of the things on the how to side of things. But I wanna start with why. Why should someone take Shortform seriously? I think that the, the opportunity with the algorithms on, like, Instagram Reels and TikTok in particular right now are a generational media opportunity for entrepreneurs, marketers, and the like, and that's kinda what's driving the conversation. So I've seen a lot of people, maybe two or three years ago, go all in on Instagram or all in on on Shortform in general and it take off and and like pay off for them in a huge way where they're now a million plus followers thriving, I guess more important than the followers, a million dollar a year plus in revenue business off of that. But there's this idea that you might be late, right? Like, that worked before. It's not working now. You had to have been the person to, like, stack the bricks and build this up before. Tell me how you're seeing that because you're also seeing a lot of people start brand new in the last, you know, six months, three months in your latest cohort of the course and get traction. What what do you think …