How To Build a Content Engine & Grow Your Business For Impact | 105

Had really just fallen into some pretty serious workaholism. I wanted a shift. I wanted more time doing the work that I loved. Mhmm. I wanted more time back in my life. You've built something that works, and people trust you to deliver. And now you're wondering, how do you reach more people without sacrificing the quality or the values that got you here? That's where Rob Jensch is today. He helps education leaders design better learning experiences for underserved students. But he knows he could help far more people if he shared it online. You don't have an online presence. Is that something that you would like to have? I would love that. So the things that we need within this, we need a platform that we're choosing to focus on. We need a habit. We need ideas. Specificity breeds universality. I need a feedback loop. The fifth thing that you're gonna need is promotion. And then the sixth thing is your need. I've been waiting for it. Let's go to a flywheel. As we serve our clients, we're getting great ideas. That's generating the fuel for our content. We're getting feedback on it. As we post that content, we're driving to newsletter subscribers. The newsletter subscribers are gonna drive back to so good. That creates so much freedom. Rob, welcome to the show. Thanks, Nathan. Okay. So I wanna start with a big question. Alright. What do you want in life? I want more students around the world to have a remarkable education that changes their life outcomes and trajectories for the better. And I want more school system leaders to feel confident and equipped to design for that. Okay. There's I've had a lot of people on this show. That is probably the biggest statement that I've heard. And when we were talking earlier, you know, that in a random question like that came out, and I was like, okay. We have got to lead with that because that is powerful. So I wanna back up. Sure. Because someone doesn't come from, you know, just any old background and end up with that, like, this is my goal. This is what I want. What led you to wanting that into this life experience? I had an opportunity, from some volunteer work I'd done in my community to go and live in rural El Salvador, to support a women's public health organization. And that was a fundamentally transformational experience in terms of seeing that talent is universally distributed, but opportunity is not. And I thought, wow, it would be really neat if more students had access to a great education. And then I finished undergraduate. My dad's health took a turn for the worse my senior year, and I had imagined going back and living in Central America or elsewhere and and doing development work with a focus on public health and education. Teach for America recruiter got in front of me and said, like, oh, you can't …