075: Susie Bulloch – Transitioning From Digital to Physical Products With Purpose

It's not enough for me to just make a product because I have an audience. I wanna make the best freaking product, and I want my products to have the same level of value and, like, good delicious things that my recipes do so that you don't, you know, cook a recipe and it turns out great. You buy a product and you're like, this is garbage. Like, that would be such a such a breaking of trust to me that it would, like, ruin my whole thing. In this episode, I talked to Susie Bullock who runs Hey Grill Hey, which started as a food blog that became wildly successful to the tune of $1,000,000 or more a year in revenue. And then she did something that I just absolutely love and that is she used that to kickstart a physical products company, a sauces and rubs company in the barbecue space. And I'm just blown away with what she's been doing. And she's just gone on a cool journey. She's used the revenue from all of her digital products to fund building this, what's gonna be a massive physical products company. So I talk about this a lot in the Billion Dollar Creator, which is an article I wrote a few years ago about how an audience is incredibly powerful, and you should think about where you point that, where you direct that attention, what's the highest ROI. And Susie and I recently met, and I was just realizing like she's living it out. The article that I heard in with, she hadn't even read it but she's living it out in real time. That's how she's building her company and she's building something absolutely massive. So I think you're going to love this interview Let's dive in. Susie, welcome to the show. Hey. Thanks for having me. Okay. So for some quick context, we met at Taste Makers, which is a food blogging conference. Is it always in Chicago? This is my first time going there. The first couple years, it was in different places. K. And it's been in Chicago the last three. I think it will indefinitely be in Chicago now, though, because it's paired with the International Home and Hardware show, which happens in Chicago every spring. I love it. It was a super fun event and I met a ton of people. But one thing that you and I immediately started jamming on and just completely nerding out on is how to take an audience and really point that attention to something that you're building meaningful equity in. I wrote this article that listeners heard, we talked about a bunch called the billion dollar creator. And as we were talking, I was like, you're doing it. Like, here's someone who is like, you see that playbook. I was immediately like, okay, you have to come on the podcast. We have to talk about this because we have these examples of people who are …