Dumb iPhone Apps Are Making People Rich Again (Here’s how)
Episode
48 min
Read time
2 min
Topics
Productivity, Health & Wellness, Remote Work
AI-Generated Summary
Key Takeaways
- ✓iOS App Opportunity: Simple iPhone apps in health, wealth, and productivity niches are generating $30,000+ monthly revenue. The push-up screen-time blocker "Push Scroll" exemplifies the model: one technical founder, one marketing founder, built with AI coding tools, distributed via TikTok affiliates. AI has eliminated the need for four-person dev teams, making previously unviable micro-apps now profitable.
- ✓Validate Before Building: The Push Scroll founders created TikTok videos pretending the app already existed, waited for one to go viral with hundreds of thousands of views, then built the actual product. This reverses the traditional build-first approach, compressing idea validation from months of development to a single day of content creation.
- ✓B2B Video Agency Model: Companies like Microsoft and Figma pay $50,000–$100,000 per month for YouTube strategy consulting. One agency operator focuses exclusively on building internal video teams for Fortune 500 clients. A separate operator charges tens of thousands monthly to conduct fake podcast-style interviews with executives, then delivers edited short-form clips with no actual podcast required.
- ✓Focus Over Diversification: Pat ran Starter Story at $8,000 per month for a full year while splitting attention across a second software business doing $2,000 monthly. After a solo road trip Think Week, he sold the software business and went all-in on Starter Story. Revenue doubled within one month and continued climbing, ultimately leading to the HubSpot acquisition.
- ✓Pre-Production Treatment Framework: Starter Story produces two to three YouTube videos weekly using a prep document built before any filming begins. Each video requires a title, thumbnail, and a written treatment explaining the emotional experience viewers will have and why the video should exist. The central idea — such as a founder's 10-step Reddit-validated playbook — becomes the structural anchor for the entire episode.
What It Covers
Pat Walls, founder of Starter Story (acquired by HubSpot), joins My First Million to share why iOS apps are generating serious revenue again in 2025, how B2B video is an unsolved business problem, and the personal pivot that tripled his revenue after years of stagnation.
Key Questions Answered
- •iOS App Opportunity: Simple iPhone apps in health, wealth, and productivity niches are generating $30,000+ monthly revenue. The push-up screen-time blocker "Push Scroll" exemplifies the model: one technical founder, one marketing founder, built with AI coding tools, distributed via TikTok affiliates. AI has eliminated the need for four-person dev teams, making previously unviable micro-apps now profitable.
- •Validate Before Building: The Push Scroll founders created TikTok videos pretending the app already existed, waited for one to go viral with hundreds of thousands of views, then built the actual product. This reverses the traditional build-first approach, compressing idea validation from months of development to a single day of content creation.
- •B2B Video Agency Model: Companies like Microsoft and Figma pay $50,000–$100,000 per month for YouTube strategy consulting. One agency operator focuses exclusively on building internal video teams for Fortune 500 clients. A separate operator charges tens of thousands monthly to conduct fake podcast-style interviews with executives, then delivers edited short-form clips with no actual podcast required.
- •Focus Over Diversification: Pat ran Starter Story at $8,000 per month for a full year while splitting attention across a second software business doing $2,000 monthly. After a solo road trip Think Week, he sold the software business and went all-in on Starter Story. Revenue doubled within one month and continued climbing, ultimately leading to the HubSpot acquisition.
- •Pre-Production Treatment Framework: Starter Story produces two to three YouTube videos weekly using a prep document built before any filming begins. Each video requires a title, thumbnail, and a written treatment explaining the emotional experience viewers will have and why the video should exist. The central idea — such as a founder's 10-step Reddit-validated playbook — becomes the structural anchor for the entire episode.
Notable Moment
Pat revealed he used ChatGPT to determine his walkaway number before acquisition negotiations began, then negotiated precisely to that figure. He acknowledged immediate regret afterward, suspecting he could have asked for more — a psychological pattern he described as maximum regret converting to maximum relief only at closing.
Episode Transcript
When I talk to 12 founders a week, I'm seeing six of them are crushing it with iOS apps. There's a guys that we interviewed on the channel that, have an app that forces you to do push ups. They're doing 30 k a month. I feel like I can rule the world. I know I could be what I want to. I put my all in it like my days off on a roll. Let's travel. No. Pat is here from Starter Story. Pat, HubSpot just bought Starter Story. Yeah. That's amazing. Congrat congratulations. Thank you. Is the news out? It is a fit technically, not closed yet. So I'm in a going through a whirlwind. I I'm gonna try to put on a good face for you guys. You're seven days out right now from from selling. And when this goes live, it is presumably close. And yet you are nervous. What's that about? Well, the deal is supposed to close tomorrow. But, you know, it's the psychology of it needs to be signed, closed, wired. Otherwise, I cannot take myself to that place yet, that place to, you know, celebrate or tell people or anything like that. And it's kind of weird, you know, doing the production process because, you know, content needs to be recorded early to go out. So it's super weird to do an interview before it's done. How did you do with the negotiation? Do you feel like walk us through how you approached that and how you think you did. Do you give yourself a score there? I had a number in my head before any of this conversation happened. When it just came to my head, I started talking to ChatGPT about it, having a little conversation of, like, what is before even the sale or anything conversations happened, she said like, what would be my walkaway number? And I just remember thinking back what that number is. And when I went back to the negotiation and then it sort of was that number, I was like, okay, well I made up that. That would have been my number before any sale influenced me or anything like that. I negotiated to that number because I wanted to be like authentic in my negotiation of, like, that was, like, truly my number, not to make up something for whatever. That was actually the number. Do you feel any bit of regret? Because you're like, oh, I got my number. I should have asked for more. Yeah. 100%. You haven't raised it. If that doesn't happen, that's the final stage. Maximum regret, and then it turns to maximum relief when it's done. Yeah. Yeah. Alright. So let's let's explain. What is starter story? People don't even know. Starter story is a lot of things, but it started out as a side project while I was working at nine to five because I couldn't start any successful business. So I said, why not just …
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Books, tools, and gear mentioned in this episode
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Tools
by OpenAI
“Pat revealed he used ChatGPT to determine his walkaway number before acquisition negotiations began”
Products
“The push-up screen-time blocker "Push Scroll" exemplifies the model: one technical founder, one marketing founder, built with AI coding tools, distributed via TikTok affiliates.”
company
“Pat Walls, founder of Starter Story (acquired by HubSpot), joins My First Million”
- Starter StoryBy guest
“Pat Walls, founder of Starter Story (acquired by HubSpot), joins My First Million to share why iOS apps are generating serious revenue again in 2025”
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