Dumb iPhone Apps Are Making People Rich Again (Here’s how)

What It Covers

Pat Walls, founder of Starter Story (acquired by HubSpot), joins My First Million to share why iOS apps are generating serious revenue again in 2025, how B2B video is an unsolved business problem, and the personal pivot that tripled his revenue after years of stagnation.

Key Questions Answered

• •iOS App Opportunity: Simple iPhone apps in health, wealth, and productivity niches are generating $30,000+ monthly revenue. The push-up screen-time blocker "Push Scroll" exemplifies the model: one technical founder, one marketing founder, built with AI coding tools, distributed via TikTok affiliates. AI has eliminated the need for four-person dev teams, making previously unviable micro-apps now profitable.
• •Validate Before Building: The Push Scroll founders created TikTok videos pretending the app already existed, waited for one to go viral with hundreds of thousands of views, then built the actual product. This reverses the traditional build-first approach, compressing idea validation from months of development to a single day of content creation.
• •B2B Video Agency Model: Companies like Microsoft and Figma pay $50,000–$100,000 per month for YouTube strategy consulting. One agency operator focuses exclusively on building internal video teams for Fortune 500 clients. A separate operator charges tens of thousands monthly to conduct fake podcast-style interviews with executives, then delivers edited short-form clips with no actual podcast required.
• •Focus Over Diversification: Pat ran Starter Story at $8,000 per month for a full year while splitting attention across a second software business doing $2,000 monthly. After a solo road trip Think Week, he sold the software business and went all-in on Starter Story. Revenue doubled within one month and continued climbing, ultimately leading to the HubSpot acquisition.
• •Pre-Production Treatment Framework: Starter Story produces two to three YouTube videos weekly using a prep document built before any filming begins. Each video requires a title, thumbnail, and a written treatment explaining the emotional experience viewers will have and why the video should exist. The central idea — such as a founder's 10-step Reddit-validated playbook — becomes the structural anchor for the entire episode.