Why SpaceX is Not For Everyone

I'll just say one of my friends recently was hanging out with the at a SpaceX party with a bunch of SpaceX engineers. Okay? One of the, engineers just had a baby recently. Okay? So she was on maternity leave. She came back, and then she quit. She promptly quit. Why do you think she quit? Because she didn't wanna work the hours. She can't take it anymore. Right? It's like, she thought she could come back and work the seventy, eighty, ninety, a hundred hours plus, but, she couldn't. But the, and the thing with with Elon is he has extremely high standards. He's gonna work so hard. He expects you to work that hard, which is fine. Those are his standards. Right? Yeah. But it's very hard to sustain that, especially when it's not your own business too. And so for some people, like when your mission is so hard, like you can you can drag them for like nine years or so, but at a certain point there's gonna be a breaking point. But, I thought that was just interesting. Like, this is a whole, like, the SpaceX is great mission interview everything, but it's it's not for everyone all the time. And so I have a buddy who worked at SpaceX. Mhmm. Dude, his wife had a kid, then they had a second kid, and then he left, and now he works at Boeing. And I said, why'd you make the move? And he said, the hours were too much for me trying to raise a family, so I'm I picked Boeing because I could get paid well. And work life balance. Work life balance. Yeah. Work life balance is work life balance is a thing. I gotta tell you a funny story about my, relative who's an agent. I'll tell you I'll tell you at lunch, during our business lunch. But, An agent? A real estate agent. No. No. No. An agent for the government. Oh, okay. I'll I'll tell you later. Yeah. So, anyway, on that note, let let let's talk about how we're gonna modify Our marketing in 2026 because we're getting closer in the year. How we're revamping our marketing for 2026. But maybe maybe let's talk about, what is how our experiments have gone recently. So we've talked about our long form YouTube experiments, our short form experiments. We can talk about how our experiments have gone, and then we can move into how we're revamping. Sure. Yeah. Cause we've done a whole year worth of experiments. You want to start with long form video or video stuff? Video marketing first? Yeah. So I actually just started this again and you know, you and I, we, I think we go to the same place to record still the studio in Century City. No, I don't go there. You don't go there anymore? So I still go to the studio. I don't wanna spend the money. That's good. That's good. So so …