Why AEO is Overhyped

So we we're talking about SEO. We might as well talk about why I think AEO is overhyped because if you look at the Ahrefs, Ahrefs just posted, yesterday, SEO company. Chat GB traffic is flat in November. And you look at Gemini three, oh, they're starting to kinda take their their their users a little bit. Are you talking about chat gbt referral traffic or the traffic for chatgbt.com? On what the first one is traffic to chatgbt.com. The second piece is, referral I don't think referral traffic has changed that much. So, yeah. So, so when you say chat gbt traffic is flat from Ahrefs, they're measuring the traffic going to chatgbt.com. Correct. Yeah. Okay. Yeah. And so what, like, I'm, I'm not saying don't do AEO. I think we get a lot of people asking us for AEO, but, the thing is I think it's, it's not even 1% of traffic for chat GB. It's 0.25% of web traffic is chat GBT. And I'm, I'm like, and I remember talking to, you know, pretty soon we became a couple of weeks ago and like the reason it's like, dude, if it's less than 1%, why is everyone just focusing on this brand new thing over here when search traffic is still 42%? We're not saying search traffic is going to remain that way forever. But I do think right now people are over allocating and, the game is actually search everywhere optimization, not just like not, not just, you know, AEO. Yeah. If you knew the data I knew for chat g v t, you would be shocked. Shocked in a good way or bad way? Bad way. So, like, even less. Yeah. I I signed the NDA. Okay. It's one of the largest corporations in the world. Yeah. And We'll just leave it at this is overhyped. Yes? I would I don't think it's actually overhyped. I think it's here to stay. Yeah. It's very powerful. I'm not talking about just the technology. I I'm also talking about as a marketing channel. Uh-huh. I think it's just early endings and people haven't figured out how to really monetize it. When I say overhype, hype is, like, for the short term in my mind. So it's it's hype it's overhype in the short term. I'm not saying it's not gonna work. We say this with AI in the beginning too in general. Yeah. I think AEO is underhyped in the long run and how few companies are focusing on it when they should. Yep. I think the revenue expectations from it in the short run are too, high. But I think in the long run, they're underestimated because Yeah. It doesn't matter who wins. You and I know this is the new format. You need to do SEO, AEO, whatever you wanna call it, AI SEO in the future to do well no matter which platform is gonna win. Yeah. And I think the platforms is not …