This AI Workflow Replaces 10 Hours of Ad Research

Hey, everyone. We are joined by Mike Futia today, and he is a amazing expert at Vibe Coding apps for marketing, and taking the pain out of your marketing, that redundant manual work that you have to do that you hate. He's gonna show you how to get rid of that, and we're gonna walk through a whole app he's built. We're gonna show you how to do better TikTok and Facebook ads. It's gonna be awesome. Let's get to today's show. Before we continue, let me tell you about a podcast I love, Marketing School. Marketing legends, Neil Patel and Eric Hsu, bring you daily actionable digital marketing lessons learned from years in the trenches. Marketing School delivers bite sized marketing wisdom you can implement immediately. Whether you have a new website or you're an established business, you'll learn the latest in SEO, content marketing, social media, email marketing, conversion optimization, and general online marketing strategies that work today. They just did a great episode called 10 SEO lessons that still work in the AI era. Listen to Marketing School wherever you get your podcasts. Mike, I'm very excited to have you on the show today. I first discovered you on Twitter because you'd built a really cool, like, Instagram trend research tool that I had found. And we were in the middle of HubSpot of kind of rebuilding how we do social and social organic and ads. And I was like, oh, this is awesome. Like, this is the kind of work that marketing has to do in this new modern post AI world. And so I was like, Let's get them on the show and, like, break it down and, you know, talk about that, but also just talk about, you know, the modern state of AI and building from marketing in general. But, you know, I think where we first connected was around so many marketers are doing manual trend spotting, manual research, and social still feels kinda clunky and old school, especially. And, like, you've been doing a bunch of work to kinda fix that. I'd love to hear how you've been doing that, like, what you've been building and everything there. Hey. Thanks a lot for having me on, Kip. I'm happy to get into this. And, yeah, the specific use case I think we're gonna talk about today, as you said, is scraping social media or searching social media for kind of trending topics in certain niches and, you know, having AI not only find that content for us, like going out and and scraping TikTok, for example, but also having AI analyze the videos. Right? As you know, Gemini now watch actual videos. So can we build a workflow or an internal tool or a system that teams can use where instead of, you know, having an employee literally go out on TikTok and kind of scroll the feed and find trending videos and take notes, can we automate some of that …