770,000 Agents, 0 Humans: Inside the First AI Social Network

I'm gonna go behind the scenes on the biggest AI movement on the web, a weekend project that became the fastest growing open source project in GitHub's history, a social network with with 770,000 users, but the catch is those users are agents and humans aren't allowed to post, a security nightmare that companies are scrambling to contain and buried under all of this chaos is a genuine preview of how an agentic first web might look. This is the story of Open Claw and mold book, one you cannot afford to miss. So stay with me for the the next twelve to fifteen minutes because I'm gonna give you the complete story, how it was built, how it created its own social network, the security nightmare that companies are having at the moment to try to wrangle this in, and how you can get started with your own open claw in a very safe and quick manner. All of that and more on this episode of Marketing Against the Grain. Before we get into today's show, here's a quick word from HubSpot. Cutting your sales cycle in half sounds sounds pretty incredible, but that's exactly what Sandler Training did with HubSpot. They used Breeze, HubSpot's AI tools, to tailor every customer interaction without losing their personal touch, and the results were pretty incredible. Click through rates jumped 25%, qualified leads quadrupled, and people spent three times longer on their landing pages. Go to hubspot.com to see how Breeze can help your business grow. So in this episode, we are gonna talk about the lobster that has eaten the Internet, and that lobster is called Open Claw. Now let's start at the start. Where did this all originate? Well, in November 2025, an Austrian developer named Peter Steinberger, he had a simple idea. He wanted to take an AI model, and he wanted to integrate it into Telegram so he could message his model and have it actually do some things. He didn't want a chatbot. He wanted a true agent that could do work for him. Now, he previously built and sold a company called PSPDFKit, what a great brand name, for a lot of money. It was developer tools. He sold it globally. He's known for shipping software. But for this little kinda hack that he did, he didn't want to code himself. He described something that he wanted, and AI built it. It actually built a prototype in in a single hour, and that prototype was an agent called Claude, c l a w d. It was a pun on Entropic's Claude, and he open sourced it. And for two months, it grew pretty quietly. It's been out since November 2025. A few thousand developers tried it. It had its own Discord community. And then in mid January twenty twenty six, so very recently, something actually changed and it took off like a rocket ship. And what happened was Andrej Karpathy, one of the most respected AI …