How Non-Food Franchises Build Wealth with Jon Ostenson

But I do believe in my experience that for most people, franchising is a better path to business ownership because you are stepping into a business that already has product market fit. It's been established. You get a lot of information before you ever sign the franchise agreement and decide to to move forward. But within the franchise system, you're getting a playbook. You're getting, you know, the here's how you run the business. You're getting support from that franchise who are on the sideline and their team, so you have a built in business coach. You're tuned in you're tuned in to the investing for beginners podcast investing for beginners podcast, the show for the long term investor. We cut through the noise to focus on what works, Compounding, discipline, and the conviction to buy wonderful businesses and stick with them. Your path to financial freedom. Start now. Welcome to the investing for beginners podcast. I have a special guest for you today. We're gonna talk about the topic that is familiar for stock market investors, but there's a little bit of a twist. So we'll get into that. I have our guest, John Austinson. He is a top franchise consultant, owner, investor, two time Inc five thousand founder, author, and speaker specializing in the area of non food franchising. So, John, thanks for joining us today. I'm excited for this conversation. Hey, Andrew. Excited to be here. Awesome. Well, maybe start off non food non food franchising. Like, that sounds counterintuitive. What what is that? Yeah. You know, whenever I would hear the f word franchise in the past, you know, I always thought of fast food. And what I found is so many out there, you know, would be in that same bucket. But after many years in the corporate world, I really stumbled into franchising about a decade ago and had the opportunity to lead a large national franchise system and then eventually invest in our franchises myself and started the consulting practice. And, you know, but I still found that people oftentimes associated food with with franchising, not all these other industries that oftentimes people overlook. And, we've got nothing against the food guys. We need them. We support them. But my humble belief is there are easier ways to make money. There there are a lot of opportunities out there in other industries that may require fewer employees, less operating hours, maybe less susceptible to consumer whims, higher margins, less CapEx. There's a number of different reasons why we see so many of our clients gravitating towards opportunities in the industries outside of food. Very interesting. Is that a newer thing, or has this been around as long as food franchising has? It's been a long even before it had been around even before food franchising. So certainly McDonald's, you know, and you watch the founder, you know, that that kind of put food franchising on the map. But prior to that, I mean, …