623: $500K in Debt, 5 Maxed Credit Cards — How Jordan Harper Built an 8-Figure Brand in Year One

Hey, founder fam. I want to talk to you about something super exciting. We're officially partnered with Omnisend, the email marketing and SMS platform built specifically for ecommerce founders. We've been recommending Omnisend to founder students for a while now because it just works. Whether you're launching your first store or you're scaling to 7 figures, it really helps you automate your marketing and get real results. Did you know on average, Omnisend customers make $68 for every $1 they spend, which is an insanely good return on investment? And because you're part of the founder community, you get 50% off your first three months with the code founder 50. Just head to omnisend.com/ founder without the e to get started. Alright? Now let's jump back into the show. Imagine maxing out five credit cards, dollars 24,000 to launch your first business while already half $1,000,000 in debt with your spouse in medical residency. Most people would call that insane. Today's guest, Jordan Harper, did exactly that and turned Barefaced into an 8 figure skincare brand in year one without raising a single dollar from investors. So after spending years treating patients who pay thousands for laser treatments but had no daily skincare routine, Jordan spotted a massive gap in the market. The problem wasn't that people didn't wanna take care of their skin. It was the overwhelming complexity and the lack of education. So she launched with just four products and a simple philosophy, less but better. And in this episode, you're gonna hear how Jordan got 1,000 pre orders in forty eight hours from a password protected launch with no email list, why she destroyed over a $100,000 dollars of inventory to protect her brand reputation, and the exact time blocking system she uses to run an 8 figure business while raising four kids without burning out. This is the story of building a wildly profitable business on credit cards, conviction, and unshakable belief in serving over salary. Hear the stories. Learn the proven methods and accelerate your growth and future through entrepreneurship. Welcome to the founder podcast with Nathan Chen. The first question that I wanted to ask you is you started barefaced with not one, not two, but not three, five credit cards in your first year, you know, like starting the business to fund inventory. Most people would never ever have that level of risk tolerance. You have not raised any money. That's how you funded the business off the back of five credit cards. It's an incredible brand. You generated 8 figures in the first year, But what was going through your mind at the time? Why why did you decide to do that? Because most people would think that is absolutely crazy. And how much exactly did you have in credit to be able to do that? Okay. So I think the reason why the five you know, it's like five credit cards sounds like a lot. It's because I didn't have a …