622: (Solo) The Truth About Founder-Led Content in 2026

Hey, founder fam. I want to talk to you about something super exciting. We're officially partnered with Omnisend, the email marketing and SMS platform built specifically for ecommerce founders. We've been recommending Omnisend to founder students for a while now because it just works. Whether you're launching your first store or you're scaling to 7 figures, it really helps you automate your marketing and get real results. Did you know on average, Omnisend customers make $68 for every $1 they spend, which is an insanely good return on investment? And because you're part of the founder community, you get 50% off your first three months with the code founder 50. Just head to omnisend.com/founder without the e to get started. Alright? Now let's jump back into the show. Hey, guys. Welcome back to another solo episode of the Founder Founder podcast. One of the most common questions we get from our students in the founder plus community and our coaching programs is when they're just starting a brand, what kind of content should I actually be creating? And if you're in the early stages, you know, maybe you don't have a product yet or maybe you've just launched, you probably heard the advice. So you probably see all these founders like document your journey, be the face of your brand, you know, personal brand is where it's at. And for a while, like, you know, the founder led content strategy was gold. It will cut through the noise. It helped you build trust and gave your audience something real to connect with. And it's something I wish I knew to invest in, you know, when starting my own e commerce brand, healthish or even with founder, really building my own personal brand, putting myself out there. But things are shaking. Things are shifting. And today, I wanna talk about a bigger question that really affects every brand, whether you're just starting out or you're already scaling. So is the idea of having a founder led brand dying or is it evolving into something even more powerful? So I wanna unpack what's changing, what content is actually working right now, and how to build a brand presence that people actually want to follow. Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to the founder podcast with Nathan Chen. So let's be honest. Being the face is no longer enough. You know, you could be a founder on TikTok, and it was novel. You showed up, shared your story, maybe documented the grind of building a business. Now that's the standard. Right? In many ways, that's the standard. The bar is way high. Consumers want more than just explaining how I started this brand. They want entertainment. They want aspiration. They want depth. So it's not enough just to show your face. Right? And that's why we're seeing, like, even more docu style storytelling, almost like little mini Netflix series where founders are sharing …