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From 10 Drones a Month to Nearly 100,000 — Inside Ukraine's Largest Drone Manufacturer | Marko Kushnir, General Cherry

38 min episode · 2 min read
·
Marko Kushnir

Episode

38 min

Read time

2 min

Topics

Relationships, Startups, Fundraising & VC

AI-Generated Summary

Key Takeaways

  • Asymmetric cost warfare: General Cherry's interceptor drones cost approximately $2,000 each and destroy Russian Shahed drones valued at $50,000–$100,000+. Defenders can neutralize expensive deep-strike weapons with cheap, fast kamikaze interceptors, shifting the economic calculus of drone warfare dramatically in favor of technologically agile defenders over resource-heavy aggressors.
  • On-device AI targeting at 70-80% accuracy: General Cherry's AI targeting model runs entirely on-device within the drone's camera system, requiring no cloud connection. Once an operator detects a target via radar and activates the system, the drone autonomously navigates to intercept. Current accuracy sits between 70-80%, with cost reductions expected to accelerate adoption across standard FPV units.
  • Kill zone replaces frontline doctrine: Modern battlefield geography has shifted from defined front lines to kill zones spanning 1–20 kilometers deep, where only unmanned aerial and ground systems operate effectively. Armored vehicles and personnel movement become near-impossible within these zones, driven by dense drone activity, GPS jamming, and radio frequency spoofing technologies on both sides.
  • Ukraine innovates fast, Russia scales fast: Ukraine's decentralized, capitalist structure enables rapid prototyping and new technology development across hundreds to potentially thousands of drone manufacturers. Russia's centralized vertical command structure allows faster industrial scaling of proven designs. Defense companies should recognize this distinction when evaluating partnership or technology-transfer opportunities with Ukrainian manufacturers post-conflict.
  • Drone security as the next cybersecurity market: Kushnir frames the drone era as analogous to the early internet era, predicting every government agency and corporation will require dedicated drone security departments. General Cherry is actively pursuing partnerships from Riga to Los Angeles, seeking Western engineers and joint ventures to combine battlefield-proven expertise with Western R&D capabilities for both defense and civilian security markets.

What It Covers

Marko Kushnir, communications director at General Cherry, Ukraine's top-five drone manufacturer, details how the company scaled from 10 drones monthly in 2023 to nearly 100,000, covering AI targeting systems, fiber optic drones up to 40km range, interceptor technology destroying Russian Shahed drones at a 70-80% success rate, and post-war commercial expansion plans.

Key Questions Answered

  • Asymmetric cost warfare: General Cherry's interceptor drones cost approximately $2,000 each and destroy Russian Shahed drones valued at $50,000–$100,000+. Defenders can neutralize expensive deep-strike weapons with cheap, fast kamikaze interceptors, shifting the economic calculus of drone warfare dramatically in favor of technologically agile defenders over resource-heavy aggressors.
  • On-device AI targeting at 70-80% accuracy: General Cherry's AI targeting model runs entirely on-device within the drone's camera system, requiring no cloud connection. Once an operator detects a target via radar and activates the system, the drone autonomously navigates to intercept. Current accuracy sits between 70-80%, with cost reductions expected to accelerate adoption across standard FPV units.
  • Kill zone replaces frontline doctrine: Modern battlefield geography has shifted from defined front lines to kill zones spanning 1–20 kilometers deep, where only unmanned aerial and ground systems operate effectively. Armored vehicles and personnel movement become near-impossible within these zones, driven by dense drone activity, GPS jamming, and radio frequency spoofing technologies on both sides.
  • Ukraine innovates fast, Russia scales fast: Ukraine's decentralized, capitalist structure enables rapid prototyping and new technology development across hundreds to potentially thousands of drone manufacturers. Russia's centralized vertical command structure allows faster industrial scaling of proven designs. Defense companies should recognize this distinction when evaluating partnership or technology-transfer opportunities with Ukrainian manufacturers post-conflict.
  • Drone security as the next cybersecurity market: Kushnir frames the drone era as analogous to the early internet era, predicting every government agency and corporation will require dedicated drone security departments. General Cherry is actively pursuing partnerships from Riga to Los Angeles, seeking Western engineers and joint ventures to combine battlefield-proven expertise with Western R&D capabilities for both defense and civilian security markets.

Notable Moment

Kushnir expresses genuine concern about fully autonomous lethal drones, noting that once a weapon system requires no human involvement to kill, the threshold for violence collapses entirely. He acknowledges that any technology Ukraine develops will likely reach Russian hands within a week, making autonomous lethality a shared catastrophic risk.

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Episode Transcript

If we will have some kind of fully autonomic systems, it will be very scary because you don't need other human to kill the human. So that's very scary because you just need a robot. You just need a drone. You started manufacturing in 2023. Today, is the majority of drones on the battlefield, are they manufactured in Ukraine? And where are you in that group of manufacturers? I think that Ukraine's better in constructing something new something new technologies, but Russia, of course, is better in The US in scaling of these technologies. Drones is not only about targeting. We understand drones and know how to operate it, we know how to destroy it. So we are opening to different collaborations in different ways. Introduce yourself and explain the company you work for and the drone you produce and how how important it is in the current battle on on with Russia. My name is Marco. I'm a director of communications of one of the biggest drone producers in Ukraine, our company called General Cherry. We produce different type of drones. It's we have different products, like, from ordinary from seven to 15 inches Seven to 15 inches. Inches. Yeah. And we and but, of course, we have a flag on products flagship products products like interceptors. So here's one of our flagship. It's interceptor general bullet. It's a strategic level interceptor for anti shacket work. So we destroy the Russian shackets or so called. But we have different type of interceptors. We have tactical interceptors. It's like general Cherry Air. It's interceptor for different drones who works in on frontline, like Zala or Lans, Lansets, MONIA, and to other other Russian Russian drones. And, of course, we make a drone with fiber optics, and we have different type of fiber optics from ten ten kilometers to 40 kilometers. 40 kilometer. Yeah. And we think that we can make more than 40 kilometers, and we we we will make it. So because our modern frontline, not frontline, of course, it's now we call it kill zone. You should know about it. So we haven't any frontline, and we haven't any gray zone in our. We have only kill zone. It's, like, different parts of frontline. The kill zone can be from one kilometer to 20 kilometers. So it's a area where only drones rule rule everything. So you can use your vehicles. You can use you any type of big big cars or any type of armored vehicles, you can use only your feet if you will will will be lucky. Or you can use different unmanned systems, air unmanned systems, ground unmanned systems. So Yeah. And, of course, this is zone of of big work of reps and different spoofing technologies. And it's that's answer the question why we really need different the drones on fiber optics. So we we have it too. Our company was made in 2023. And we started, like, from 10 drones per month. …

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