Shopify's Winter '26 Edition: Point of Sale Upgrades with Ray Reddy

Boom. Shake the room, Fire Nation. JLD here, and welcome to Entrepreneurs on Fire brought to you by HighLevel, the all in one sales and marketing platform. Today, we'll be breaking down Shopify's 2026 edition point of sale upgrades. To drop these vibes bombs, I brought to Ray Reddy in the EOFire Studios. Ray is VP of retail at Shopify, leading the company's retail business and championing local entrepreneurs with a career focused on leveraging technology for commerce. He previously cofounded Ritual, a mobile commerce platform supporting local restaurants, and Pushlife, which was acquired by Google, where he later led mobile product management for shopping and commerce. Ray is passionate about building products that simplify complexity and create new opportunities to help local entrepreneurs win. And today, we talk about retail updates breakdown, Shopify POS hub, solving pain points, and, oh, so much more. And a big thank you for sponsoring today's episode goes to Ray and our sponsors. Are you ready for the ultimate all in one platform for entrepreneurs, marketers, coaches, and agencies? Build funnels, automate follow ups, manage clients, and even white label your own software. Say hello to our featured partner, High Level, and visit highlevelfire.com to start your free trial today. Ray, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. Hey, John. I'm I'm gonna say something real boring. I think one of the most underrated things is just good old fashioned hard work. You hear about you hear about all of the, I don't know, hacks to to become successful, and I've just found that, for the most part, just being being willing to put in the reps and put in the work, that that that's always been my strategy. We actually just said my favorite phrase because people come to me all the time. They're like, John, how do we get good at podcasting or video or fill in the blank? And I always just say one thing, Put in the reps. Nobody was good at anything until they got up every day for a significant amount of days in a row and put in the reps. So I love that start in Fire Nation. We're talking about Shopify's 2026 edition, the point of sale upgrades. And I wanna start by talking about Shopify edition, Ray. So tell us all about this. What is it? Why is this launch significant for retailers and business owners, which, of course, make up our audience, Fire Nation. This winter edition, I think, is a, is a special one. I think we really feel like we're, we're amidst a modern day renaissance with AI really at the center. You know, it's like this transformative, this transformative moment where we can really help businesses find their place in this, in this new landscape. You know, the world is changing faster than ever. And I really feel like, you know, we we have a role to play …