Beyond the Stereotype: How Life Insurance Became a Startup for a New Generation with Brian Pope

Boom. Shake the room, Fire Nation. JLD here, and welcome to Entrepreneurs on Fire brought to you by HighLevel, the all in one sales and marketing platform. Today, we'll be talking about going beyond the stereotype, how life insurance became a start up for a new generation. And to drop these value bombs, I brought to Brian Pope in the EOFire Studios. Brian is the founder and chairman of Quility 2024 InsureTech of the Year. He's a transformative executive with almost forty years of experience driving product and distribution innovation in the life insurance industry. And today, we talk about a modern take on an old industry, starting strong, tech meets tradition, addition to multiplication, the future of the industry, and oh, so much more. And a big thank you for sponsoring today's episode goes to Brian and our sponsors. Here's something most of us don't think about until it's a problem, our phone service. Kape is a privacy first mobile carrier built from the ground up with security as the priority. If you care about protecting your digital life without giving up your smartphone, Kape makes that possible. Visit cape.co to sign up today. Are you ready for the ultimate all in one platform for entrepreneurs, marketers, coaches, and agencies? Build funnels, automate follow ups, manage clients, and even white label your own software, say hello to our featured partner, HighLevel, and visit highlevelfire.com to start your free trial today. Brian, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. I think there's two things that really come to mind. Number one is that good guys don't win. Good good guys and gals don't win. I disagree with that. You don't need to be a shrewd and ruthless to succeed in business. You really don't. I've seen it enough times. I think that's I think that's something that's misunderstood, because I've actually had people say that to me. Oh, you know, you can't be too nice in business. It's like, no. You can be a good person. You could be a nice person. Doesn't mean you're not strong. Doesn't mean you're not, you know, really committed to what you're doing, and determined. But you can you can be a good person and be successful. I think that's one thing that I think a lot of people probably would might disagree with. Well, that's a stereotype, and listen. We're talking today about being beyond the stereotype, how life insurance became a start up for a new generation. And I wanna talk about a modern take, Brian, on an old industry. Life insurance has been around for centuries. I mean, literally centuries, but things, they are changing. So how is this industry evolving today, and why is such a powerful opportunity for a new generation of entrepreneurs existing right now? Couple things. Number one, we're in a gold rush. We're one of the the life insurance industry is one of …